Read the secret of Siemens' 169 years of survival!

This case is very typical. One piece of evidence is that this year is the 200th anniversary of the founder of this company. You have to know that 200 years ago, during the Jiaqing period in China, and soon after the fall of the company, the British had not yet had time to sell to China. opium. Its founder is a veritable ancient man.
This company is Siemens.
Yes, you are impressed with the company that sells washing machines, refrigerators, and mobile phones and laptops in the early years. It used to be ubiquitous. Its slogan "Broad and profound" also tried to show that the electrical and electronic products industry has changed so fast. What can Siemens boast about now?
Some data prove that this antique-grade German company is still alive: in 2015 – in its 168-year history, it ranked 63rd among the Global 500, with an annual revenue of 75.6 billion euros and a profit of 7.38 billion euros. .
If we consider that the average life expectancy of Chinese SMEs is only two and a half years, and that the group companies are about seven years old, we have reason to continue to ask this topic. How does a big company survive for such a long time, and it has always been the most powerful. s company.

1. The development of Siemens has caught up with three industrial revolutions.
Siemens started from the telegraph.
This first barrel of gold was lost to the first industrial revolution, James Watt improved the steam engine at the end of the 18th century, and the steam engine was used for steam trains. Subsequently, Siemens established its own business network on the railway.
In the 1830s - 1840s, the railway network covered the entire continent of Europe and the Americas as quickly as spider webs due to low transportation costs. The expansion of the railway network has brought about the need for communication. Different stations need instant communication to better dispatch trains, and a huge telegraph market is emerging.
In 1847, 31-year-old Werner von Siemens invented a new type of telegraph machine and founded Siemens on this basis. The telegraph network of Siemens also began to grow slowly along the Eurasian continent with the expansion of the railway network. In 1848, Siemens laid the first long-distance telegraph line in Europe. The 500-kilometer line stretched from Berlin, Germany, to Frankfurt. In 1870, Siemens laid a telegraph line from London to Kolkata, India, with a total length of 8,000 kilometers.
But the first major crisis soon came. Due to the lack of technology, the transmission of telegraphs frequently encountered interference and even interruptions. The violent Prussian government decided to abandon Siemens.
Losing the biggest customer, Werner von Siemens decided to move into the electrical field. The “electricity” here is simply about what is related to power generation, transmission, and electricity. This is the area that Werner von Siemens is most familiar with as an electrical engineer.
This decision helped Siemens catch up with the second industrial revolution. How important is electricity? Until now, this is not a problem at all. Siemens saw this 150 years ago. For a long time to come, it is easy to make money and expand as long as you don't make a big mistake. In 1930, Siemens had a total of 127,000 employees, surpassing its then major competitor AEG and becoming the largest electrical company in Europe. Generators, electric lights, electric trains, you can find Siemens in every corner of the world.
By the end of the twentieth century, the third industrial revolution opened the era of electronics and information. This time, Siemens is slow. It falls into the trap of “Technological Lock-in” in economics – companies that build competitive advantage through technology are more likely to rely on this technology, ignoring the possibility of new technology being born, and missing it. The opportunity to continue your vitality.
Siemens started producing mobile phones, but lost to Nokia. Siemens' network equipment was lost to Nokia. Siemens has joined the field of personal computers, but this market has always been dominated by Compaq, Dell, and Hewlett-Packard. In short, Siemens has hardly produced a successful consumer electronics product.
After Siemens sold its home appliance business to the Bosch Group in 2014, it had almost no direct-to-consumer business – and almost no advertising that promoted Siemens' “big and deep”. But Siemens' product line is still very rich. At present, Siemens' main products include various electrical equipment, power generation equipment and power transmission equipment used in railways and transportation, equipment used in industrial production, and electrical equipment required for construction. Simply put, it has become a company for companies and governments, with technology in Shanghai, Beijing, and China's high-speed rail.
Let Siemens regain one game. The third industrial revolution is not just electronic consumer goods, but new energy is also one. During this period, Siemens acquired a large number of wind power and nuclear power companies. In the medical field, Siemens acquired Bayer Diagnostics and Ultrasonic Flowmeter.

2, Siemens business has many yuan, the transformation is also very convenient
The turn of this big company is faster than people think. This is evident from the decisive suspension of the early telegraph business.
Failures always happen frequently, and this is unavoidable. Take the mobile phone as an example. From 2001 to 2004, the exquisitely-looking Nokia mobile phone beat the ugly and ugly Siemens, and Siemens' share in the mobile phone market dropped from 8% to 2%.
But these failures are innocuous for Siemens, unlike Kodak, which can only be declared bankrupt after the film business is not working. I found that my mobile phone business was always in a loss, and there seems to be no particularly good way to save the mobile phone business. Siemens finally chose to sell the mobile phone business to BenQ, so that it can get out of the mobile phone market. It is not difficult for Siemens to make this decision. Since 1996, Siemens will review every business internally. If it is not in the top three positions in the industry, then this business may be sold. risks of.
For Siemens, which is big in business, it is like a gecko that will escape when it encounters danger. When the tail is broken, it will be broken. Anyway, it will be able to grow back again. Mobile phones can't work, Siemens can also sell computers. The computer can't sell, you can also sell the seller. Home appliances have problems, and generator business... Interestingly, this approach comes from Siemens' biggest competitor, General Electric. One of the tenets of General Electric Jack Welch is that if a business doesn't do one of the best, then give it up.
The slogan of these big companies is that diversification can always help it survive the crisis. It’s like Nokia, although it left the impression of the world that the phone could not go down and eventually went bankrupt. But in fact, after the mobile phone business was turned to Microsoft, Nokia relied on its network equipment sales business, and its revenue in FY14 reached 12.7 billion euros.
You should also have the impression that this is the principle that Siemens was determined by Siemens Werner von Siemens shortly after its establishment, to be involved in "all" and electrical related business. After the failure of the consumer electronics business such as mobile phones and PCs, Siemens reorganized its business into four divisions: energy, healthcare, industry, infrastructure and cities. In comparison, the volume of those consumer electronics businesses is really not very important.

3. The global market is also a way for Siemens to avoid risks.
Another secret to helping Siemens avoid bankruptcy is globalization. At this point, Siemens has already realized it when its telegraph business is facing problems.
In the years when Siemens was just founded, Siemens was eager to expand its market. In an emergency, it is easy to have problems. When the technology is not mature, the government has signed an order. When the telegraph line is laid, there is also a problem that the insulation protection is not enough to catch up with the work. Therefore, the communication quality of many early telegraph lines of Siemens has become serious. The problem.
The violent Prussian government pushed Siemens to stop working with the newly established company.
It was the Russians who saved Siemens. In the 1850s, the Russian government allowed Siemens to build a telegraph network of 10,000 miles in two years, and Siemens became a long-term partner of the Russian government to maintain these telegraph lines.
The lucrative profits brought by these long-term contracts saved Siemens, which was at stake, and became an important support for Siemens' early development, although in fact, the payments paid by Russians did not match the services provided by Siemens.
Since then, the international market has been Siemens' most important strategy. In 1872, Guangxu was born a few years ago, and Siemens has already entered China. From telegraphs to generators to electric lights, Siemens' business in China is growing. In 1910, Siemens also deliberately created Siemens China Electric Engineering Co., Ltd. until the founding of New China, Siemens was driven out of the Chinese market.
But soon, Siemens is back. In December 1978, China just recovered from the turmoil. When the political situation was still unclear, Siemens held the “Electrical and Electronic Technology Expo” in Shanghai. While lamenting Siemens' guts, the importance of the international market to Siemens is no longer obvious.
Today, Germany's domestic revenue is only less than 15% of Siemens's, and emerging market revenues represented by China account for 36%. Siemens' generators, electric trains, industrial and construction equipment are among the most demanding products in fast-growing emerging countries. Emerging markets are not only the most important growth point for Siemens in recent years, but also a tool for Siemens to fight against risks.

4, here are some of the Siemens highlights
In the long history of Siemens, there are some stories that are not directly related to his business, but it can also help us understand that the Siemens company, the German company, has many "old antiques" like Siemens.
It has been 169 years since Siemens was founded. For most Chinese companies, this is a number that needs to be looked up. But in Germany, this is not something that is particularly worth showing off.
According to the records of the Imperial Information Bank Historical Museum, Germany is one of the countries with the largest number of companies in the world for a hundred years, with about 2,000 companies. Mercedes-Benz was founded in 1870. Chemical giant BASF (BASF) was founded in 1865. Another chemical company, Bayer, was founded in 1863.
Part of this is because Germany entered the industrial revolution late. The first industrial revolution was initiated in the UK, which led to the birth of a large number of textile, steel, and coal mining companies. But then these industries gradually declined, and these companies have all moved to developing countries. But also because of the "technical lock-in", the UK did not catch up with the wave of the second industrial revolution, so it created many opportunities for the Germans.
Since the opportunities created by the second industrial revolution are more related to infrastructure, it also guarantees that this batch of German companies will survive. World War I and World War II destroyed Germany twice, and Germany rebuilt from the ruins twice, creating a lot of opportunities for German companies. Siemens is also one of the biggest beneficiaries.
Of course, these companies are not the oldest in the world. According to the list of the oldest companies given by Wikipedia, the oldest company in the world is a Japanese construction company, Kongo Gumi. He founded in 578 AD and is the oldest “millennial enterprise” in the world. Its main business is building temples.

5. The Nazis are a painful history of Siemens.
After Hitler came to power, Germany began to become more and more authoritarian. For companies, they either succumbed to Hitler's rule, or hoped to make money with Hitler's power. In short, they all began to become "Nazi."
Siemens is no exception. During the war, the labor force was seriously lacking, and Siemens took the prisoners of war in the concentration camp to work. Many concentration camp workers produced electrical equipment for Siemens in the morning and were poisoned in the gas chamber built by the company in the afternoon. Of the 200,000 employees of Siemens in 1944, more than 150,000 were prisoners in concentration camps.
After the end of World War II, Siemens’ behavior during the war was investigated. Some Siemens board members committed suicide and some were taken away by the Soviet Red Army. After the suicide of Hitler in 1945, Friedrich Luchan, the vice chairman of Siemens' board of directors, also committed suicide. This disgraceful history has become a far-fetched past of Siemens. Today, there are only very few records in the news database of the Siemens website.
But not all such cruel acts. During the Japanese military massacre in 1937, John Labe, then director of the Siemens Nanjing Office, established the Nanjing Wartime Security Zone with his German citizenship and Nazi party membership, and protected about 250,000 Chinese civilians.
Later, the story of John Rabe was adapted into the movie Rabe's Diary.

Eptfe Filler

Ptfe Filled Spiral Wound Gasket,Ptfe Spiral Wound Gasket Temperature,Expanded Ptfe Spiral Wound Gasket,Ptfe Spiral Wound Gasket

Cixi Congfeng Fluorine Plastic Co.,Ltd , https://www.cfptfeseal.com