In the past two years, due to the fierce rise of the real estate market and the intensified market competition, the wallpaper industry will launch a diversified brand strategy to fully realize the channels and product strategic layout for the top-end, high-end, low-end wallpaper, and soft decoration markets.
New competitor
Wall coverings are another form of expression for wallpapers. They also have changing patterns and magnificent colors, but they are superior to wallpapers in texture. Many businesses have discovered the advantages of wall coverings, and have discovered such business opportunities in the process of continuous development. First of all, as a new product, the market is wider, and the higher profits are one of the motivations for businesses to chase.
"Wallpapers will replace traditional wallpaper in the mid-to-high-end market in the future, which is superior to wallpaper in terms of service life and easy maintenance. Traditional wallpaper will be affected by wallcovering." Liu Anfeng, general manager of Shaoxing Anfu Fabric said. The staff of Suzhou Guohao Wallpaper told reporters that the wallcovering market is relatively more profitable than wallpaper.
Branding, personalization, customization or future trends
In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as anime, Chinese painting, character backgrounds, landscapes and rural styles abound, all of which have got rid of the previous popular European Damascus patterns and palace styles. More personalized patterns have become the choice of manufacturers, stimulating people's consumer demand. The use of color is also more bold.
Li Lin, general manager of Shanghai Wall Decoration Materials Co., Ltd., told reporters: "In the past, wallpapers were mainly concentrated in ordinary colors such as yellow, brown, and light. Now pink, purple, and other bolder colors are widely used in wallpapers." The design director of Geshang Wallpaper talked about the pursuit of personalization by the consumer groups of the post-80s: "There is also a part of the consumer group, which is our post-80s, because the post-80s are an independent and more focused on personality groups. The Chinese style of mash-up is also willing to accept bolder colors, such as blue sky green or blue sky purple. "
Customized services are also a major feature at the exhibition. Companies accept personalized customizations from customers, such as wedding photos, baby photos, and wall decoration. The customized services are divided into four parts: tailor-made, according to the size of the customer's wall Customized wallpaper; tailor-made design; personalized customization, such as making wedding photos into wallpaper, or making photos of children's photos or beloved things into wallpaper; personalized design, tailoring him according to the customer's ideas. The world only belongs to One of his wallpapers.
However, when it comes to corporate competition, disorder and weak branding are a major bottleneck restricting the development of wallpaper. Shanghai Wall's Li Lin said that a major trend in the future will be branding. Outstanding companies will build brands by enhancing their capabilities in design, production, and service. Of course, some companies without brands and without technological innovation will be eliminated.
Value rural markets
The huge room for wallpaper development has allowed many companies to grow rapidly. The lively exhibition and strong investment atmosphere made reporters feel that the regulation of real estate did not have much impact on the wallpaper industry. However, in the process of such rapid development, many companies continue to Exploring business opportunities and feeling another vast world of the future market-the rural market. As China's new rural construction continues to advance, the potential demand for wallpaper in rural areas is also increasing. Beitai wallpaper and Suzhou Guohao manufacturers are optimistic about the development of the rural market, and we must actively cultivate the rural market's consumption concept and overall development of wallpaper.
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