In addition to traditional brands, I love my family, Songpu Kingdom, Kumanju and other brands, a large number of integrated furniture companies are also optimistic about the high growth of children's furniture in the market segment, and Qumei, Yifeng, Red Apple and other brands have also begun to try Water children's furniture products. The reporter learned that many brands have not only made great efforts in terms of safety and environmental protection, but also launched a number of services in details to make the brand connotation richer and more vivid and bring children more home experience!
Introduce "anime image" to attract children's attention
The reporter found that since last year, many favorite, I love my family, Songbao Kingdom, Kumanju and other children's furniture brands have all adopted the form of anime to decorate their furniture. Doraemon, Batman, hellokitty, Barbie, Disney, etc. Has become a decorative element of children's furniture brand.
Luan Xingtao, general manager of my love Shaanxi company, said that I love my family obtained an exclusive license for the use of the image of "Xi Yang Yang, Big Big Wolf" in the field of furniture from last year. Children's favorite. "And Kumanju brand can also see the animation elements that children like to see. Duoaiai also launched cartoon images of Addo, Axi and Xiaoai from last year, and Songbao Kingdom also launched the images of An An and Quan Quan.
However, for the use of anime images, different children's furniture brands use different methods. Kumanju will use more cartoon images on furniture, but the cartoon images that I like to design are not applied to furniture, but as corporate publicity LOGOs. According to the introduction of the person in charge, "Because children ’s furniture is targeted at Different ages will adopt different methods. Children before the age of six or seven will prefer brightly colored furniture, and the older one will not like the color of too much flowers. For this change, we use cartoon images to attract parents and children , And as simple as possible in furniture modeling, advocate that parents change accessories to adjust the changing aesthetic requirements of children! "
Anti-skid pattern + natural color for safety
Because children's furniture has higher requirements for the production process, the requirements of the brand furniture for the process are almost "no best, only better". I love that all the wardrobes in my home have adopted damping door hinges since this year to ensure that there is no sound when pulling. At the same time, a non-slip pattern was added to the stairs, and the original five steps were changed into six steps to make it safer for children to go up and down the stairs. What I like most is that the high and low racks with the original load-bearing capacity of only 200 kilograms are increased to 300 kilograms, and all the hardware parts are replaced with imported materials. In the painting process, I like to use "King Kong special hard sand topcoat", this kind of paint is relatively hard, and its standard has reached the American toy paint process standard, that is to say, children can bite.
In the choice of colors, I love my family to continue to take the traditional white route. I like to take the "natural color" series. The Songpu Kingdom uses top-grade pine wood imported from Finland, which is completely natural. According to the introduction of the relevant person in charge, for safety reasons, the color of children ’s furniture is best to use light colors, and the more natural the better, "We use light blue, pink, light yellow, light Green, etc. These colors are all taken from nature. Light blue is the kind of blue in the sky. Light green is the green that the grass has just sprouted. When painting, no benzene is used as a desiccant. In the ultraviolet drying room Drying here, this will cost much more than other furniture, but to maximize the protection of the product's environmental protection. "
Free 3D design allows children to choose their own furniture
The reporter learned that, in order to allow more children to use high-quality children's furniture, some brand furniture has developed more functional furniture. The wardrobe, bookcase, bed, etc. are all designed into a set of furniture to meet the requirements of small apartment rooms. Demand.
In addition, in order to facilitate customer selection, some brands have launched free 3D design services, that is, according to the specific situation of the customer's home, "3D design service" will design the most suitable furniture model according to the floor and wallpaper selected by the customer. It is completely blank, this service can also help customers choose floor materials and wall materials according to the type of children's furniture. The biggest advantage of this service is that not only can the whole family have a three-dimensional concept of putting furniture into the home, but also can stimulate the initiative of children and let them choose their favorite furniture. Ouyang, the sales manager, told reporters, "The key to winning a fierce competition as a merchant is not only to buy the furniture itself, but also to make customers and children feel the home culture. We hope that through design services, children will feel for themselves I am a member of the family and have the right to choose and take the initiative. At the same time, it is also very difficult for the children to feel that it is very difficult for parents to try their best to choose a piece of furniture that satisfies them. During the selection process, the whole family will enjoy Very warm moments will leave unforgettable memories for children. "
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