Commercial Daily News For consumers, the price of the home market is an inexplicable mystery. Since the "Da Vinci" incident, consumers are even more suspicious of the home market. Recently, the sixth space metropolis in Hangzhou has launched a "clear code pilot" work. However, when I visited the home furnishing market in Hangzhou, I found that the clearly marked prices are not "one-off prices."
Clearly marked prices are not "single price"
Spring and summer is the peak season for decoration, and the promotional activities launched by home market merchants are endless. Mr. Zhang, who is planning to buy a wedding room, is confused by various discounts. "Last weekend, I bought a sofa in a well-known home store, and the price was 7,000 yuan at that time. I thought it was clearly marked, and I paid directly. However, a friend told me that she only bought this sofa for 5,000 yuan. . This makes me very uncomfortable. â€Mr. Zhang complained that he was the wrongdoer.“ I did n’t expect that bargains could be bargained. â€
Recently, the reporter visited some home furnishing stores in Hangzhou, most of the furniture, floor, door and other supplies sales area have adopted the method of clear price. "The price tag is the manufacturer's guide price, and it is uniform across the country. Only when the store or store is promoted will there be relevant discounts." A floor agent, Miss Lai, said that if you are fancy, the price can be discussed and appropriate concessions will be given.
In another furniture store, all furniture is also clearly priced. However, the sales staff said that now there is a discount for each piece of furniture, if you buy on the same day, the price can be discounted.
The Sixth Space Metropolis wants to pilot "clear code and real price"
At present, many brand furniture companies play the "high-end" brand, and most of the furniture prices are prohibitive, but their profit-making space is also staggering. "After the Da Vinci incident, home furnishing companies began to have the idea of ​​clear prices." Lai Jianguo, director of the Hangzhou Binjiang District Price Supervision and Inspection Office, said that the first clear price real price pilot unit will choose the sixth space metropolis in Binjiang.
The management of the Sixth Space Metropolis also wants to experiment with "clear prices". Binjiang Sixth Space Metropolis is a well-known home furnishing market in Hangzhou, with well-known international and domestic home furnishing brands. A few days ago, at the Sixth Space Metropolitan Symposium on the Promotion of Clear Prices and Real Prices, the heads of the relevant departments of the Sixth Space and 19 well-known home furnishing brand merchants expressed that they would carry out the pilot work of clear prices and real prices.
"This is to implement the work requirements of the National Development and Reform Commission and the Zhejiang Provincial Price Bureau on the promotion of clear and real prices, advocate corporate integrity management, and prevent the occurrence of price violations such as unstandardized prices and price fraud." According to the wishes of the merchants, the pilot projects with clear prices and real prices will be selectively carried out among the merchants with a better foundation.
How hard is it on the price of the home market?
A branded furniture agent, who asked not to be named, told reporters that they had also tried "a bargain" before, but customers did not buy it. Consumers are used to the bargaining habit of shopping.
"At present, Hangzhou merchants are also in a dilemma. Consumers will not buy goods without promotion or activities. Consumers are waiting for discounts such as holidays and celebrations." Lai Jianguo explained.
In addition, the fluctuation of raw material prices in the home furnishing market is also a factor at this stage. The market will appear that the cost of a batch of products is different from that of another batch of products, which leads to different selling prices and gives consumers a sense of price confusion.
"If you really start all the real prices, I will be more at ease to buy things." Many consumers said that the widespread "clear price" problem in the home store has caused consumers' trust in businesses to be greatly reduced.
The road to clear prices is still a long way off. "At present, the clear and real price of the home furnishing market is carried out under the premise of voluntary cooperation of merchants." Lai Jianguo said that this requires the joint efforts of merchants and consumers.
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