In a recent development, Haier's Rishun Furnishing Plaza officially opened its doors in Shanghai on January 1, 2014. This marks the second location for Rishun following its launch in Qingdao. The company is leveraging an online and offline integration model, with its e-commerce platform, rrs.com, beginning to make waves, though it remains relatively under the radar.
The Rishun Home Plaza offers a unique blend of experiences, including O2O (online-to-offline) shopping, free Wi-Fi, smart logistics, and one-stop installation services. It also provides more personalized solutions to meet customer needs.
Wang Yuefeng, General Manager of Rishun Household Services Company, emphasizes that unlike mature O2O models such as Melaleuca, Rishun focuses on integrating its online platform with physical stores. This approach aims to create a seamless shopping experience for consumers.
The rrs.com website was launched in September 2013 but has not been widely promoted, leading to limited public awareness. Despite this, the site features a strong presence of home appliances from the Haier system, while also expanding into home furnishings and building materials through a supplier model, moving towards a more platform-based business structure.
Rishun maintains strict quality control throughout the entire supply chain, from product arrival to delivery, to minimize return-related losses. Additionally, the company uses a digital system to offer real-time order tracking, enhancing transparency and customer satisfaction.
With its extensive experience in the home appliance industry, Rishun Logistics has provided solid support for e-commerce assembly and delivery. Industry experts suggest that Rishun’s shift from appliances to home furnishings represents a major milestone in its horizontal growth and a key step in Haier Group’s transformation from a traditional retailer to an internet-based platform.
In 2014, the home building materials market saw intensified competition, shifting from traditional channels to a more integrated online and offline battle. Established players like Red Star Macalline and Actual Home have also embraced similar strategies, aiming to maintain their dominance in the home furnishing sector by merging with digital platforms.
Whether Rishun can leverage its O2O model to break through the competitive landscape remains to be seen, but its innovative approach shows promise in reshaping the future of home retail.
Low Porosity Refractory Brick
Low porosity clay bricks are made of low aluminum mullite as the main raw material, formed by high pressure molding and high temperature sintering. The main mineral composition is mullite phase, the product has excellent high temperature physical properties and chemical erosion resistance.
Low porosity clay brick stability is good, the degree of erosion does not occur sudden change, than ordinary clay brick life increased by 2 to 3 times. Thermal conductivity, specific heat and solubility, respectively, than ordinary clay bricks 2 times higher than 10% and 40%, heat storage capacity than ordinary clay bricks 50% to 60% higher than the thermal efficiency of the kiln can be improved.
Low porosity clay bricks are characterized by:
1. Low porosity, 13 to 15%;
2. Load softening temperature is high for about 1472 ℃;
3. High compressive strength at room temperature, generally about 100MPa;
4. Good volume stability at high temperature and good abrasion resistance;
5. good resistance to infiltration and erosion.
Low porosity clay brick as a good clay refractory brick products, so often used in chemical erosion, temperature fluctuations in the environment, such as steel, glass, chemical industry. The effect is quite obvious in the use of glass hot room and the use of iron water tank.
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