The hardware door and window industry is currently undergoing a significant transformation, shifting from price competition to brand-based rivalry. In recent years, the sector has been heavily impacted by financial instability, leading to intense price wars that have left many companies struggling. However, such tactics are not sustainable in the long run. The true test for hardware and door manufacturers lies in their core capabilities—only those with strong fundamentals can survive and thrive. This harsh reality has already begun to eliminate weaker players, creating a more competitive and refined market environment.
For established manufacturers like Nissan Xishan, this period of turbulence poses serious challenges. Many smaller or less efficient companies may not make it through the "winter," but once the market stabilizes, a new order will emerge. This reshuffling will inevitably lead to a reallocation of market positions, making the competition even fiercer. It’s a natural cycle of the market economy, as noted by brand marketing expert Luo Baihui, who believes that such changes are inevitable and necessary. The end result will be the elimination of low-quality, unbranded products that have previously confused consumers.
In recent days, several well-known brand stores in Shenzhen have started offering major discounts, drawing attention from a wide range of customers. While this might seem like a short-term strategy, it reflects the broader trend of market consolidation. For big brands, however, this phase represents an opportunity to strengthen their position. Since 2009, the industry has entered a large-scale reshuffling phase. For some, it's a crisis; for others, it's a chance to grow and innovate.
Despite the focus on branding, quality issues still exist among major players. Therefore, hardware and door companies must place greater emphasis on product quality and practicality. According to Luo Baihui, while maintaining high standards in product development, companies should also prioritize customer service. Establishing a solid after-sales support team is essential to ensuring a seamless experience from pre-sale to post-sale. Only by meeting customer expectations can brands build trust, foster word-of-mouth promotion, and ultimately succeed in a highly competitive market.
Like many other industries, the window and door market suffers from heavy homogenization and frequent price battles. However, no industry can escape the fate of constant reshuffling. Since April 2013, the market has taken on a different character compared to previous years. Traditional marketing strategies such as free gifts and promotional offers have become rare, signaling a shift toward more sustainable and brand-driven approaches.
Self Locking Fasteners,self locking washers for aviation,self locing washers for automobile,nord lock stainless steel washers
Ningbo Yinzhou Zhenhua Stamping Co., Ltd. , https://www.fastenersstamping.com