Bill Gates = the richest man in the world, no one would say that he is a scientist, because he gives the impression that the world's richest man.
Li Ka-shing = Chinese richest man, no one said he is a stock king, because he gives the impression that the Chinese richest man.
Yi Zhongtian = an expert from three countries. No one would say that he is a professor of the Xiamen Department of Aesthetics because he gives the impression that he is an expert on the three countries.
So first-rate companies are not companies that sell products or services. They are all selling their impressions in the minds of consumers. That is: What is your company's name? How do you find a unique word that goes deep into people's hearts? This is positioning.
To put it plainly, the unique selling point is the performance of your unique core competitiveness.
What does a world-class brand persuade consumers?
Why did you buy a Volvo car? Because it was safe.
Why did you go to Wal-Mart to shop? Because it's cheap every day.
Why did you buy Head & Shoulders? Because it can go dandruff.
Why do you use Yunnan Baiyao? Because it is the secret recipe of the ancestral.
Why did you drink Budweiser? Because it is the world’s number one beer. (Consumers will think that sales are the best)
The question is how do you find your best position. This is the key to the problem.
Common unique selling points:
1, there are many choices, product width and depth (Dangdang Bookstore, Wal-Mart, Toys R Us);
2. Win with low cost (Galanz, Virgin Atlantic, China Spring Airlines);
3, convenient, such as location, adequate supply, delivery speed, 24-hour service (convenience store, Seven-Eleven, Hewlett-Packard vigorously promote 7 × 24 fast service);
4, to provide advice and assistance (Sweden's Tetra, is to do dairy packaging, he rely on their own super service to help dairy companies succeed, their own success is inevitable);
5, first-class product quality (Japan, Germany, the concept of better quality of the car so that they have been welcomed by consumers, so sales beyond the United States car);
6. Unique origin or birth (Chanel from France, Swatch from Switzerland, Mercedes and BMW from Germany, French perfume, Swiss watches, German cars are world-famous.);
7. Value-for-money services (shindlerhof in germany, a company doing conference hotels, they created more than 100 kinds of services that impress customers with the services of customers; Marriott hotels provide express check-out services; Virgin ) Aviation provides free limousine transfer services for business class passengers;)
8, more than the normal range, longer guarantees or guarantees (many white goods; Motorola has provided a seven-day free trial, the results sold very hot);
9, the advantages of history (national cellar 1573, Yunnan Baiyao, Tong Ren Tang, Zhang Yu wine);
10. Immediately available or always in stock (photographs taken immediately; Domino's Pizza offers immediate services);
11, the introduction of product speed (Toyota cars within 8 days to allow customers to open a new car; McDonald's to ensure that customers wait no more than 10 minutes; Intel is always two steps faster than their counterparts.);
12. Innovation (3M, Intel, Geely razor, Apple Computer, Sony, etc. are all good at innovation capabilities. They are leading the market by surpassing competitors with innovative, superior technologies.);
13, excellent brand image (Federal Express, McDonald's, Disney);
14, to provide a good solution (IBM's hardware from the service to the solution, many top consulting companies, my "core competitiveness" course is a sales solution).
The key to building the brand's core competitiveness is the brand's impression.
What a customer buys is not a product but what they buy is an impression of the product. So good companies are selling images. According to the principle that "first" is better than "better", if you want to leave an unforgettable impression on your customers, the best way is to become the first in a certain category. That is, "creating category first."
The highest law of competition is not to compete. The most profitable industry under ideal conditions is one of the biggest trends, one of the broadest markets, and one of the least competitors.
Ninety-five percent of businessmen have the habit of following the trend, seeing what others do to make money, and what they do. When all people enter a profitable market, the result is no profit. So it must be done first.
The first experience in life is always the most difficult to forget. The first kiss, the first time as a father or mother, the first flight, the first time abroad, the first time into the city, the first time making money, the first time losing money, etc., are the most memorable.
This is the mode of human thinking. The reason is simple. Consumers will only think that the first brand is a really good product.
Take the computer as an example:
IBM is the first company to enter the computer field, and DEC is the first company to enter the field of microcomputers. Dell was the first computer company to use telemarketing, Intel was the first company to enter the microprocessor, and Microsoft was the first computer company to enter the software field.
If you can't enter the hearts of potential consumers as "first," don't be discouraged. Create a category and make yourself number one.
Take water as an example:
Wahaha is the first type of mineral water, Robust is the first pure water, Coca-Cola is the first carbonated beverage, Xiancheng is the first juice drink, oolong tea is the first type of tea drink, and Nongfu Spring is the first one. Natural water, Starbucks is the largest coffee beverage, Mengniu is the leading brand of dairy beverages, Red Bull is the first brand of functional beverages.
If you can't be one of the first in the industry, don't be discouraged and create a category in the industry and be the first.
The highest competition rule is not to compete, that is, to find a blank blue ocean market. Only in this way can we stand out most effectively.
So how do you create the first?
You can be the first to create a service, you can also take the first place in time, you can also become the first in the added value, you can become the first in the profit model, you can also become the first in the price advantage, also It can become the first in innovation speed, it can also become the first in product quality, and it can also become the first in history advantage. Cannot be the first in the country. Can it be the first in the country?
You have to be the first in any of the 14 unique selling areas I spoke about before, and you can go beyond that and create a concept to be number one.
Please remember that it is very easy to be the first, but the key is not that every brand that becomes the first will succeed, otherwise everyone will succeed. How to make "first" success, this is the difficulty.
Therefore, all security companies are required to take appropriate measures in accordance with the development of their own enterprises so that they can do their best to achieve "first."
HASTELLOY®
Hastelloy Availability
Yuhong Group supplies Hastelloy C276, C22, X, B3 and B2. Most of these alloys are available in the form of plate, sheet, bar, pipe, tubing, pipe fittings, flanges and welding material. Request a Quote today on any of these alloys.
The registered trademark name, Hastelloy, is applied as the prefix name to more than twenty different highly corrosion resistant metal alloys produced by Haynes International, Inc. Thesesuperalloys, or high performance alloys, developed by Haynes International, are nickel-based steel alloys that exhibit traits that include high resistance to uniform attack, localized corrosion/oxidation resistance, stress corrosion cracking resistance and ease of welding and fabrication.
Alloys of identical chemical and mechanical properties are available from other manufacturers and offer excellent alternatives to the various Hastelloy® brand alloys.
The corrosion-resistant superalloys are widely used by the chemical processing, aerospace, and industrial gas turbine and marine industries. Additionally, due to the their reliable performance, areas of energy, health and environmental, oil and gas, pharmaceutical and flue gas desulfurization industries are increasingly using them.
What are the Characteristics of Hastelloy ?
High resistance to uniform attack
Outstanding localized corrosion resistance
Excellent stress corrosion cracking resistance
Good resistance to acids such as sulfuric, nitric, hydrochloric, hydrofluoric and chromic
Ease of welding and fabrication
High resistance to oxidation at elevated temperatures
In what Applications are Hastelloy alloys used ?
Chemical Processing Industry
Aerospace
Pharmaceutical
Oil and gas production
Components where exposure to high mechanical stress and sea water are required
Components exposed to flue gas or flue gas desulfurization plants
Superalloys, also known as high performance alloys, have become the steel of choice for corrosion resistance and versatility.
*Hastelloy® is a registered trademark of Haynes International, Inc.
Hastelloy Fitting,Hastelloy Pipe Fitting,Hastelloy C276 Fitting
YUHONG GROUP CO.,LIMITED , https://www.alloypipeline.com