The origin of Chengdu furniture sofa enterprise's marketing is Chengdu furniture sofa product itself
We often hear this: the product itself will speak. The reason for martial arts with the Chinese: When we do not have weapons, we are weapons. This is exactly the same. The author's research found that in the Chengdu furniture sofa industry in China, a considerable number of people hold golden rice bowls in their hands but have no food to eat. The reason is that the Chengdu furniture sofa enterprise's own vision and ability are limited. Shi Shitian's big idea can solve all the difficulties of the enterprise. When we talk about product research and development, corporate leaders always feel that the product has nothing to study, and nothing to say. This is the sorrow of the Chinese furniture sofa company in Chengdu! This is a big misunderstanding. Our CEOs have forgotten that the product is the foundation of everything. In today's "warlord warfare" and disorderly and irregular market environment, if Chengdu furniture sofa enterprises can clean themselves up, insist on high-quality products and considerate services in front of consumers, this will be a standout for Chengdu furniture sofa enterprises good chance.
Let Chengdu furniture sofa products enter the living room from the exhibition hall
Let Chengdu furniture sofa products go out of the exhibition hall and into the living room, which is a problem that any furniture company must solve. The service of furniture enterprises is no longer centered on products, but on family services. This is an inevitable choice for the development of the enterprise. To serve the family with practical actions and heart-to-heart exchanges, this is the only way to truly spread the product and affect consumers. This is the way of marketing innovation for furniture companies. I believe many companies understand this truth, but they are unwilling to do it or not. Investigate its root cause, there are two kinds of diseases: marketing laziness or marketing advertising.
The first type of enterprise is destined to do bad marketing. Because: marketing is the cause of a diligent enterprise.
The second type of enterprise is to take chance. Because: most of the time, pure advertising cannot solve the problem.
At present, the two major drawbacks of the promotion of furniture industry activities are: greed for perfection and lack of margin. Think that the bigger the activity, the better, and the more, the better. Therefore, the planners of some planning companies are often unrealistic. The creative activities that the enterprise has no digestion at all. According to the author's many years of planning experience, event promotion can be large or small, in a variety of forms, the key is to have new ideas, themes, and strong operability. The fit is the best. Many companies in many industries in the Chinese market have been punished by the market for being bombarded only by advertisements and lack of follow-up of ground activities.
Chengdu furniture and sofa enterprises should learn from this experience and lessons, do not take the detours that others have gone through, and do not make those unnecessary sacrifices. Rather, it is based on the target customers of Chengdu furniture sofa products, and adopts some practical and effective promotion methods and means.
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