March 16, 2013, the 29th Dongguan Famous Furniture Fair opening day, far to see around Guangdong International Exhibition Center, there have been rows of blue flag fluttering in the wind, past the merchants and pedestrians have stopped: "Which company is so powerful?" The reporter also went to find out with curiosity, only to find out that it was our old friend, Suzhou Furniture Fair, which was promoting the fifth exhibition. This is another creative appearance of Su Jiazhan following the blue storm, warm orange transit and red army.
Be different, Su Jiazhan promotes new ideas
"Environmental protection, wide coverage, and fast information transmission!" When talking about why this year's choice of publicity in the form of a banner, Fan Yuchang, the person in charge of Sujiazhan's recruitment, gave a sound introduction. The banner with white text on a blue background is clearly printed with the large characters of "Suzhou Furniture Fair". The reporter saw two rows of volunteers wearing orange T-shirts holding up the banner with great enthusiasm and full of spirit to receive the attention of furniture people across the country. .
Volunteers approached the venue with great enthusiasm
As the largest furniture exhibition in East China, the 5th Suzhou Furniture Exhibition has a scale of 120,000 square meters, divided into 8 exhibition halls, about 600 exhibitors, covering four series of furniture, woodworking machinery , original auxiliary materials, and home accessories . In addition, in addition to the main venue of Suzhou International Expo Center, there are 1.5 million square meters, 50 trading halls, 5000 factory direct sales venues, and the capital of eastern China's furniture trade-Likou Branch for customers to visit.
According to the introduction of relevant staff, a total of 30 fixed-point banner promotion points and 8 mobile banner promotion points were set up in this Dongguan exhibition. Covering almost every corner of the exhibition hall inside and outside the Dongguan exhibition hall, it gives a powerful visual impact. Mr. Fan also told us that Dongguan is just the first stop of this Guangdong propaganda. In the following Longjiang, Guangzhou and Shenzhen Furniture Fairs, you will see more blue flags of Sujia Exhibition.
Interestingly, at the exhibition site, some merchants even remembered: "Did your red trolley last year ...?" Su Jiazhan ’s publicity is updated every year. The propaganda method is both new and unconventional. It seems that Su The growth of home exhibitions and the promotion of Su Jiazhan have always been cared, supported and expected by furniture people.
Seven-day signing of over 10,000 square meters, Su Jiazhan Guangdong promotes a new high 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After the massive publicity, did Su Jiazhan's publicity achieve the expected success? What kind of miracle will the 5th Suzhou Furniture Fair bring us?
With these questions, the reporter interviewed Fan Yuchang, the person in charge of the exhibition again, at the end of the Guangdong exhibition. Mr. Fan was pleased to tell reporters: "The effect of this publicity is very good. In the seven days before and after, more than 30 companies signed on-site, and the area of ​​Sujia Exhibition was scheduled to exceed 10,000 square meters. In addition, came to consult to express their intention to sign the contract Of nearly 50 companies, many of which are new customers. "
There is an endless stream of customers who come to consult and sign contracts
It is not without reason that Su Jiazhan has made such huge recruitment achievements in Guangdong propaganda. It is reported that every year, Sujiazhan will cooperate with the University Students Union, mobilizing more than 1,000 volunteers to go to furniture malls and industrial bases all over the country to distribute invitation letters one by one to people in the furniture industry. At the same time, more than 100 high-speed billboards were placed in South China and East China. The vast publicity and strong promotion are all to achieve the purpose of the exhibition "Finding Buyers for Buyers and Buyers for Sellers".
Mr. Fan finally told reporters: "The 5th Suzhou Furniture Fair from June 19 to June 22 will continue to provide high-quality services to the majority of customers and achieve the orientation of making the middle become the backbone and the mid-stream becoming the mainstream." This exhibition will be a new exhibition integrating innovation, high-end and brand! "
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