Home textile leading company and Tmall jointly launched a new product "first sleep and buy"

In the future, consumers who purchase home textile products online can enjoy the service of “staying after sleeping”. Yesterday, more than 40 domestic textile and textile leading companies such as Luo Lai, Fu Anna, Meng Jie, Mercury and Bo Yang jointly announced the launch of the “Bed Revolution” with Tmall, launching new products on the Internet, and buying and selling after sleeping.

Home textile

Home textile category is one of the major categories of e-commerce platforms. According to the disclosure data of China National Textile Association, the total sales of home textiles in the first 10 months of last year reached 53 billion yuan. Home textile products, including bedding products, are blocked by some consumers because they require close-fitting use and the inability to touch the experience before online shopping. The so-called "first sleep and then buy" means that consumers directly place orders to buy but do not have to pay immediately, and then pay after experiencing satisfaction. If you are not satisfied with the return, it is not subject to the conditions of “not affecting the second sale”, and even if it affects the second sale, it can be returned. The user can even return the product after washing, without obtaining the consent of the merchant.

Home textile enterprise

Editor in charge: Shanghai GO Jiaju

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