Creating hardware industry brand is the best choice for enterprise development

In the former home hardware industry, most companies rely on reducing the price of their products to obtain a market. The consequences are low product prices, low added value, and low profits. Companies do not have sufficient funds to continue to develop. Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, the technological content of products is increased, with independent patents and designs, and the emphasis on brand building is the long-term development of the company. best choice.

The development trend of home hardware decoration is evident, home hardware is more emphasis on its performance, anti-rust, moisture resistance, fatigue performance of moving parts and other qualities. In today's increasingly demanding personalization and integrity at home, home hardware must not only satisfy the above-mentioned functionality, but also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Home hardware can be divided into general and special categories according to the settings. The former include, etc. The latter includes bathroom hardware and kitchen accessories. Among them, hinges, slides, hinges, and the frequency of use in life are the most important and therefore more important. In recent years, due to the continuous improvement of consumer demand, greater demands and higher requirements have been placed on hardware accessories.

At present, the furniture hardware industry has the following characteristics: First, export companies are more difficult. From the point of view of enterprises above designated size, the development of brands with domestic sales as the mainstay is better. The development of SMEs without a brand is difficult. Second, the development of various regions is not well-balanced. Zhejiang, Shandong, Hebei, Beijing, and Sichuan develop relatively rapidly. Guangdong's private enterprises also develop faster. The development of the northeast region is not fast, and the development in other places is also relatively slow. The third is to adjust the structure and promote success. In the face of the crisis, the majority of companies have continuously adjusted their structure, improved their quality, increased their variety, and promoted industrial upgrading. In addition, companies have strengthened their management and reduced their expenses, so their efficiency has improved markedly.

The next few years will be the rapid development and turbulence of the hardware industry. The direct result of this high-speed shock is that the polarization trend in the current brand camp is more pronounced and expanded. It is expected that the number of hardware companies that can really survive in the market in the next few years will drop sharply. However, this high-speed oscillation in the hardware industry will also bring great opportunities and make the market operation more rational and standardized.

In order to increase their own strength and expand the international market faster, domestic hardware companies will adopt various means to accelerate the integration with foreign companies to improve product quality and competitiveness. While continuing to develop markets in the United States, Japan, and other countries, Southeast Asia, the Middle East, Russia, Europe, and Africa have also blossomed. According to China's hardware industry will continue the momentum of structural adjustment, as long as the new products and new highlights can continue to occupy a larger market.

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