How does Shenzhen International Furniture Fair subvert the logic of residential hardcover industry?

How does Shenzhen International Furniture Fair subvert the logic of residential hardcover industry?

March 19, 2017 to 22, the Shenzhen Home Fashion Design Week and the 32nd Shenzhen International Furniture Fair, organized by the Research Institute of Shenzhen Furniture Association hardcover house, and, together, well-known Japanese designer Noriko forest, Hinata Sang Ye, Yang Mei (China Home, private life (Hong Kong, China), German Braun bathroom, Austria Blum hardware and German Häfele hardware will be re-launched to continue to explore and lead the trend of China's residential hardcover industry .

In fact, after years of market cultivation and promotion, residential hardcovering has become the focus and practice of designers in the fields of architecture, interior decoration and furniture. However, as the forerunner and leader of China's “Residential Hardcover”, Guan Yongkang, Dean of the Shenzhen Furniture Association's Residential Hardcover Research Institute, who is also the chief planner of the “Urban Bags Experience Museum”, has complete the design logic of the residential hardcover industry. Different understanding.

First, break the design boundary, transform the integrated design

What is design? Guan Yongkang often talks about a point of view. Before we do design, we must first make clear why we design. Especially in the market trend of “Residential Hardcover”, the greater the design vision, the higher the value of the design. Just as the Shenzhen Family Association is doing a furniture exhibition, if it is only for trade, then it will not be sustainable, let alone lead.

Why do architects design buildings? Is it for selling buildings? Yes, but this is the past. Why do interior designers design space? Is it for selling a plan? Yes, but this is the past. Why do furniture designers design furniture? Is it for selling furniture? Yes, but this is also the past.

The reason why the "residential hardcover" is explored is that the housing prices are getting higher and higher, the residential units are getting smaller and smaller, and the consumers' demands for living quality are constantly improving. The contradiction between the two requires design to provide them with "small space and large life". This is the real purpose of the design under the trend of residential hardcover.

Imagine how a house designed by an architect who does not understand interior and furniture can solve the problem of space utilization and rationality of living functions; and a space designed by an interior designer who does not understand furniture can not meet the possibility of living; Similarly, a furniture designer who does not understand architecture and space may not be able to move into a small apartment.

Therefore, if you want to play "Residential Hardcover", for designers, interiors, furniture and other designers, breaking the design boundary, transforming integrated design is the only direction. Only the designer can truly understand the design and understand the demand, and can create for the occupants. Perfect home.

Second, subvert design logic, innovative front design

When the designer transforms toward the direction of integrated design, the designer knows how to “see ahead” in the design, the design language of architectural design, interior design and furniture design tends to be unified, then the design logic of the residential hardcover will be completely subverted by the past architecture. Design-led transformation led to furniture design.

Guan Yongkang will also present a new design concept – the front design – at the “Urban Bags Experience Experience Hall” at Hall 5 of the Shenzhen International Furniture Fair . Because, in order to solve the real "super storage", the storage space will be considered together in the initial stage of the architectural design, that is, to realize the "pre-construction design of the storage function", all the problems can be solved!

If the real estate developer can have a precise market positioning and a clear portrait of the owner of the real estate, if you can know in advance the total amount and classification of all the items that the owner needs to store in the future, then all the functional requirements, the quantity and location of all the furniture, Based on the pre-design of the same design language, all the furniture will be embedded in the reserved wall, the whole space is not only clean and comfortable, but also a powerful storage function.

As the only research institution in China focusing on residential hardcover systems, Shenzhen Furniture Association Residential Hardcover Research Institute has carried out a large number of statistics, induction, analysis and other materials according to the size, storage form and storage requirements of all household items. And the industrial modulus of processing has been comprehensively analyzed, and the "standard modular combination" storage furniture design scheme has been accurately analyzed, so that the pre-design can be completed in the design stage of the building. This is also the result of research conducted by the Shenzhen Furniture Association Residential Hardcover Research Institute for more than three years with the Vanke Real Estate Guangshen District Headquarters.

In addition to the front-mounted design of the residential storage section, the latest research results include integrated electrical and furniture solutions. All of these design results and finished in 2017 in Shenzhen Home Fashion Design Week and the 32nd Shenzhen International Furniture Fair, Hall 5 "urban museum and bag check" fully live-action show.

Guan Yongkang also pointed out that even if the design thinking and design logic are changed, the development of China's residential hardcover industry still has a long way to go, because “residential hardcover” is not just a business model, it is not just a design concept, but also requires real estate, architectural design, Home furnishing and hardware industry and many other fields participate in and promote economic and social development, while Shenzhen Fashion Home Design Week and 32th Shenzhen International Furniture Fair are doing their best to advance the project with their influence in the professional field.

This new "Urban Bags Experienced Experience Hall", in addition to the Shenzhen Furniture Association Residential Hardcover Research Institute, stands at the strategic level of China's home furnishing industry, and joins well-known Japanese designers Lin Dianzi and Sanye Yangping, and Meimei (China) for home and private life. (Hong Kong China), Germany Berenger bathroom, Germany and Austria Blum Hafele hardware work together to build, also invited a number of large coffee from the real estate industry, architectural design, home furniture and hardware industry, on March 19-22, 2017 Shenzhen Fashion Home Design Week and 32th Shenzhen International Furniture Fair, the industrial forum of Hall 5 , deeply analyzes and interprets the status quo and development of the hardcover industry. Stay tuned!

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