Pan-home cross-border joint ceramics industry transformation and upgrading ushered in a new opportunity

The existing development model of the ceramic sanitary ware industry has to be changed. It is very difficult to increase from quantitative to qualitative. Thinking mode, development inertia, national conditions, market conditions, industry characteristics, etc. will all become obstacles and stumbling blocks on the road to transformation. On the one hand, the ceramic sanitary ware industry is a labor-intensive industry. In recent years, recruitment has faced a shortage of difficulties. The number of enterprises is large, and most of them are mainly small and medium-sized enterprises. The entire industry has huge production capacity and has formed an excess situation, which has further exacerbated the price competition of the industry. Although this cross-border operation and the “pan-home” model may face pressures and difficulties from various aspects, it is still worthy of praise and applause as a useful attempt to promote the transformation and upgrading of the ceramic sanitary ware industry. Faced with the new thinking, new models and new trends emerging in the process of transformation and upgrading of the ceramic sanitary ware industry, we should treat it with a positive attitude and encouragement. Whether it is a pan-home mode or a cross-border joint mode, it is a useful exploration for the transformation and upgrading of the ceramic sanitary ware industry. As a domestic ceramic sanitary ware enterprise, the experience and mode of copying and copying are not used by me. The experience of foreign enterprises can only be used for reference and reference. Other links need domestic ceramic sanitary ware enterprises to combine national conditions, enterprise conditions, market characteristics, local and local factors. Innovate and break through in a timely manner, and develop a new development path for the development and mode of China's ceramic sanitary ware industry with independent intellectual property rights. In recent years, the concept of "pan" has become popular in many industries. In the industry background of kitchen and bathroom integration, Quanzhou plumbing industry puts forward the concept of “pan-home” and integrates hardware faucets, ceramic sanitary ware, kitchen cabinets and even electrical appliances into the industrial chain of plumbing and sanitary ware industry. Under the development trend of this industry, some domestic electrical appliance manufacturers have also begun to enter the field of “pan-home”. Such as a brand of electrical appliances integrated water heaters and bathroom resources in two industries, product lines cover water heaters, water heaters, hardware and sanitary ware, ceramic sanitary ware products. The formation of pan-home and the development of cross-border joints are becoming a new trend in the transformation and upgrading of the ceramic sanitary ware industry. The inherent ills and shortcomings of these industries, through the innovation model, transformation and upgrading, the disadvantages are favorable, and the short board is the advantage, thus promoting the ceramic sanitary ware industry to achieve the goal of becoming bigger and stronger, achieving the world ceramic power, all need ceramic sanitary ware Enterprises actively think and try. On the other hand, resource integration in a strategic perspective. Including mergers and acquisitions of enterprises, cross-border alliances between enterprises, and expansion of business operations, etc., to promote the transformation and upgrading of the industry. It is reported that many enterprises in the ceramic sanitary ware industry are also expanding, expanding and enriching their product lines, making them cover more content, wider business scope and stronger competitive strength, striving to make the industrial chain longer and make the enterprise bigger. Expanding new areas of profit growth by crowding out more and larger market space and share.


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