Bai Kai Research Associate Dean Yu Kai Interprets BaiduEye: Positioning O2O

Baidu is becoming more and more "cool" in the field of smart hardware. It has launched BaiduEye, the latest smart wearable device. This product is different from Google Glass in terms of concept, technical route, product features and application scenarios.

BaiduEye is led by IDL (Institute of Deep Learning), led by Baidu Research Institute and Baidu Senior Director Yu Kai. Yu Kai revealed the logic of BaiduEye's research and development to Tencent Technology.

Yu Kai said that the future of mobile Internet will develop in different directions, but the obvious trend is that people are getting closer and closer, more and more understandable, and more and more people are closely integrated, and BaiduEye will be a connection line. Offline, products for O2O scenarios.

BaiduEye person in charge: Google glasses anti-humanity, we are closer to people

BaiduEye

Very different from Google (microblogging) glasses

Baidu live demonstration BaiduEye, its function is that when the user sees a certain kind of clothes on the street, the finger gently laps, BaiduEye will immediately search for the relevant brands and the latest sales promotion information according to the characteristics of the clothes;

When the user enjoys the porcelain bottle in the museum, BaiduEye will tell the history of the porcelain bottle in the ear; if the user wants to go to a certain place, BaiduEye will judge the user's location and quickly find the best route and start voice navigation.

The similarities between BaiduEye and Google Glass are also very different. Yu Kai said that Google Glass is an unsuccessful product that blocks the line of sight and will burn when worn for a long time. Google Glass also has no vertical and clear scenes, it is anti-human design.

Yu Kai said that BaiduEye's product positioning is aimed at the vertical scene of O2O, helping offline service providers and providers to better serve users. In short, Google Glass is a to C product, but BaiduEye is a product of to B.

BaiduEye currently focuses on two scenarios, one is the shopping scene, BaiduEye helps merchants and users get valuable, is the shopping guide partner, one is the museum, etc. BaiduEye is the tour guide's partner to help explain the relevant materials.

In life, there is another type of scene where people don't mind wearing wearable devices. For example, miners don't mind wearing helmets. Soldiers and policemen don't mind wearing thick helmets. These are some of Baidu's thoughts on thinking about BaiduEye equipment.

According to the design concept, BaiduEye is considered to be more suitable for education, e-commerce, transportation, public service and other fields, and is also suitable for groups such as visually impaired people, the elderly and children.

Yu Kai revealed that BaiduEye has started to cooperate with Intime to build an offline service solution. In the future, BaiduEye will combine technology and fashion, and quickly iterate out more BaiduEye products, and focus on creating several vertical segments.

BaiduEye is not testing water

"When we integrate the three functions of sight, hearing and speaking, Baidu brain can raise the human perception to a new level." Bai Jin, vice president of Wang Bai, pointed out at Baidu World Congress that BaiduEye is integrated. In one product.

Behind this expression, Wang Jin presents the important value of Baidu’s brain in BaiduEye. As it says, Baidu’s brain is not only used in BaiduEye, but also into a car with wheels, it becomes an unmanned car; Human aircraft.

Yu Kai further explained the use of Baidu brain in BaiduEye to Tencent Technology. It said that BaiduEye mainly considers the environment of To B. When the user gets BaiduEye, all information will be transmitted to Baidu brain, which is better than voice interaction and image recognition. Baidu's brain is complete, and information can be pushed. This is the ability of Baidu brain to provide after a large amount of big data analysis.

However, Yu Kai stressed that BaiduEye is not a test of water, it may not be Baidu R&D, but there will be such a product in the future, and it will occupy a large market share. This is also an important reason why Baidu pays special attention to smart hardware this year.

"We basically find our own feelings in the mobile Internet. We realize that the development of the mobile Internet should be closer to people, so the wearable smart device Baidu is definitely thinking. We emphasize connecting people and services. ”

Yu Kai said that Baidu CEO Li Yanhong also pointed out that the interaction between natural and man-machines will become more and more mainstream in the future. As Baidu, what should be done is that today is not the mainstream thing, to acquire, boldly predict what is the future mainstream. .

There are countless directions for artificial intelligence in the future, such as unmanned driving, BaiduEye, drones, and robots. Each of them will be a huge industry. So, what direction is Baidu in the field of artificial intelligence?

Yu Kai did not clearly point out the direction. He only said that Baidu is most concerned about connecting people and services, helping offline services to have online data collection capabilities and having online service capabilities. The so-called intelligence must be reflected in the intelligent aspect. .

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