The report said that while developed markets will still account for the majority of global smartphone shipments, the importance of developing regions is growing for smartphone manufacturers. Juniper pointed out that the gap between mature and emerging markets is narrowing, due to the "low-cost economy" smartphone between $75 and $150 and the "super-economy" handset sales below $75. Both continue to grow substantially.
At the same time, smartphone adoption rates in developed markets such as the US and Europe have begun to reach saturation. To be sure, top vendors will continue to dominate the “super-high price†market, and this year Apple and Samsung are expected to account for 45% of global smartphone shipments. But according to a report released by Strategy Research, another market research firm, in July, the share of the two companies in the global smartphone market declined in the last quarter.
Samsung’s share of the global market in the second quarter fell to 25.2% from 32.6% in the same period last year, and Apple’s share fell from 13.4% to 11.9%. Juniper pointed out that both companies are facing competition from local players in emerging markets and will continue to face more intense competition in the future.
For example, Xiaomi has used its low-cost mobile phones to take a healthy share of the Chinese and Indian markets. Strategy Analytics reported that in the second quarter, Xiaomi’s share of the global smartphone market increased from 1.8% in the same period last year to 5.1%, becoming the world’s fifth-largest smartphone maker, with shipments increasing from 4.1 million to 15.1 million. unit.
Among the top six smartphone vendors tracked by Strategy Analytics, Huawei, Lenovo and Xiaomi both increased their market share in the second quarter, while Apple, Samsung and LG both declined. Analysts also pointed out that small manufacturers may become more and more ambitious.
Juniper pointed out in the report: "These new market participants are beginning to build market share and achieve greater economies of scale, which will ultimately enable them to expand their product portfolio and challenge other smartphone segments in the future." Tang Feng)
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