Flooring industry needs market "sword"

Nowadays, the sales of the building materials home industry are more and more like the younger generation. Many floor brands have also launched products with personalized styles to attract the attention of young homebuyers, thus launching a series of new marketing strategies to cater to the individual needs of young people. , opening up a new way for enterprise innovation.

On this basis, actively cooperate with the state's various real estate control policies and the supervision of commodity price control policies, and strive to stabilize the floor prices, this is what consumers really want. The development potential of the flooring industry is huge. Having truly high-quality products, a good brand image and the support of consumers should become the main direction for its future development. At present, the flooring industry began to gradually pay attention to the feelings of consumers, Zhang Dezhi, deputy director of the consumer guidance department of the China Consumers Association believes that many standards of the wood flooring industry, to a large extent, is reflected in the maturity of the wood flooring industry, many companies have Starting to establish a brand image through service consumers, and more rising stars must make products, services, and channel construction in accordance with these industry standards approved by brand enterprises, so that consumers can become truly “God”. "In an increasingly mature industry, whoever despises consumers and even wants to make money by deceiving consumers will ultimately be abandoned by the industry."

Lu Bin, Secretary General of the Flooring Professional Committee of the China Forest Product Industry Association, told the media that this is an important measure for the flooring industry to improve the service system of the flooring industry after the introduction of the first industry service standard in 2005. It fully takes into account the needs and expectations of companies and consumers. At the same time, it also pointed out that the flooring companies should not only provide consumers with comprehensive pre-sales, sales and after-sales service, but also for service personnel to establish a continuous and efficient training system, with a modern quality management system.

Shi Feng, secretary-general of the China Forest Products Industry Association, told the media that “industry standards are not national standards and are not mandatory, but for a company based on long-term development, even if industry standards cannot be met, it is impossible to make brands. Bigger and stronger.” The Association publishes industry standards, which are intended to allow companies to formulate more rigorous systems and become the basis for consumer supervision of companies.

In response to industry regulatory issues, industry experts said, “In fact, wood flooring industry as a new industry, it is very necessary to have a good system to regulate. Store staff should be trained posts, and have some work experience, so as to better The service for customers, but also should pay more attention to the product after-sales work rather than just stay in the all-inclusive free oral promise."