With the continuous improvement of people's living standards, people's requirements for the quality of life, supporting facilities and decoration are getting higher and higher. The emergence of the overall home concept has led the curtain fabric industry to integrate into the overall home life. Nowadays, some brands have designed the store to become a home fabric living hall, selling furniture, wallpapers, home accessories, bedding, sofas and other products in the store. To make customers experience the home life in the actual scene, and the overall home decoration is displayed in this home textile exhibition. The fabric “big coffee†showcases the products with excellent quality and unique design at the exhibition, showing the consumers A wonderful home art world.
Zhida Home Furnishing Pioneer
Zhida Home Furnishings Co., Ltd. is a brand of Guangdong Zhida Textile Decoration Co., Ltd., which mainly designs, produces, sells and after-sales services of medium and high-grade fabric household products, providing elegant and rich lifestyle and perfect home-supporting expert services for the middle class. The relevant person in charge of Zhida Home introduced: “In 1990, Zhida Textile Decoration Co., Ltd. was founded. As a participant and witness of the development of China's textile and decoration industry, Zhida Textile Decoration Co., Ltd. strives to integrate into the trend of China's economic and social development. Providing creative products and bringing consumers a new life experience. In the past 18 years, Zhida has experienced two stages of “Xixuan Home Furnishings†and “Zhi Da Home Furnishingsâ€. In 2000, it was the first in the country. The concept of “supporting†has been rapidly spread in the form of brand-name stores. Its core brand “Zhi Da Home Furnishings†has become a unique influence on Chinese home design under the company’s unique “home furnishing†concept. A weather vane with home textile production trends."
The designer of Zhida Home said: “The concept of home-based design has broken through the traditional independent design and single-dry production mode, and has designed many home textile products in a unified style, including curtains, window screens, sofas, beds and bedding. Carpets, lamps and accessories, through the overall 'matching' to achieve product coherence and consistency in product gene, color harmony, functional balance, style and mood, and strive to meet the emotional appeal of people's home emotions, so that each design They all take the emotions deep in people's minds as the starting point. By feeling the theme culture of home accessory products, people get a sense of accomplishment that constantly explores cultural connotations and optimistic life, a natural way of life, a pursuit of perfection. The attitude of life, a very tasteful life concept." Today, the company's main item is the design, production and sales of decorative fabrics. The style of Zhida products has both the simple style of "modern and fashionable" and the grandeur of focusing on the grandeur. The classic style, but also constantly introduce new style products according to the international trend, and at various domestic and international Assessment activities award honors, with strong comprehensive strength, the company's products have been successfully break into the market more than 50 countries in Europe and the United States and Japan.
Kelida Low Carbon Environmental Advocate
With the continuous improvement of the quality of life and product quality by domestic consumers, Kelida Home Textiles has increasingly enhanced the design concept of the brand. “The traditional national culture is closely integrated with the world fashion trends,†said Yu En School, founder and chairman of Kelida Home Textiles. It is the product design and development concept that Kelida has always adhered to. Our products should not only reflect the national characteristics, but also have a sense of fashion and modernity.†It is understood that in the research and development of cotton and linen products, Kelida has more than 10 years of production experience. And has always insisted on using its own brand to capture the domestic market. Eun said: "In the face of today's fierce market competition and low profit margins, products must have characteristics to be recognized and favored by customers. Therefore, our products mainly emphasize low carbon and environmental protection, and will also introduce some from abroad. The design concept of trendy, fashionable and individuality meets the current consumption concept of people."
Yuen School introduced that the company was founded in 1998. Its predecessor was Hangzhou Kelida Textile Decoration Weaving Co., Ltd., which is a home textile enterprise specializing in the development, production and sales of new high-quality home textile products mainly composed of decorative cloth. After more than ten years of accumulation, the company's products have formed seven major fabric series, chenille jacquard sofa fabric with wide and narrow width, jacquard silk fabric, jacquard bedding and embroidered fabric series, curtain series, hemp cotton, etc. Natural fiber woven decorative fabric series and dozens of Eastern and Western styles of home textile products series. The products are also exported to Europe, America and Asia, and are widely praised by customers all over the world. "The ancient is used in the middle, the foreign is used in the middle; the innovation is the new, the medium is the foreign use" is the marketing concept that Ke Lida has consistently adhered to. At the same time of product development and marketing, Kelida also paid great attention to internal management and achieved good results in standardization construction. Eun said: "The overall soft dress is one of the future development trends of the fabric industry. However, the company will retain professional curtain shop while developing towards the overall soft-packing, and realize a diversified sales model."
Kelida Home Textile, which is the business partner of “Being the Best Partner of Customersâ€, strengthens enterprise management and production management from the aspects of quality, innovation and talents, and has embarked on a development path with its own characteristics. It is understood that in the future, Kelida will also adopt the way of selling wallpapers and curtains to solve the decoration problems of consumers.
Tengchuan·Bu tiger senior custom practitioner
"Advanced curtain customization, lifelong service for you" is the service principle of Tengchuan·Buo Tiger Hangzhou Company has always adhered to 100% customer satisfaction. The relevant person in charge of Zhejiang Tengchuan Home said: “To meet the market demand, the company has the best R&D design. Soft-packed works, nowadays, it has three famous brands: Tengchuan·Buo Tiger Curtain, Mihe Soft Bed and CHR Soft Design. It is one of the most popular brands in the high-end home market in major cities. And the style is very important. Through cooperation with European and domestic mainstream fabric design institutions, based on the advantages of Yuhang textile industry industry chain, we will cooperate with the teachers of design institutes such as China Academy of Art and Zhejiang University of Technology to carry out product design and display cooperation. Through the annual brand system planning and new product launch conference, Tengchuan·Buo Tiger is based on the needs of the home market, constantly bringing together international design inspiration and wisdom, and the advanced private customization presents more humanism and life. Aesthetic home fur with new products."
Tengchuan·Buo Tiger uses the simple European concept design and fresh and elegant style to blend home textiles into life and create a comfortable soft lifestyle. Luo Xiaozhong, director of the Tengchuan·Buzi Soft Life Museum in Loudi City, Hunan Province, said: “We will carry out one-on-one soft-pack design, as our own work, tailor-made for customers, creating a perfect space for pure personalization. In addition to the characteristics of one-to-one soft-pack design, Tengchuan·Buo Tiger has gathered elites in marketing, brand planning, product design, high-end customization and channel service in terms of market positioning and product promotion. The industry trend is the first company in the industry to have obtained the “CQC Eco-Textile†environmental certification, creating a brand-specific product environmental protection systemized competitive advantage.
Heart fashion trend leader
“Premier life, art and elegance†is the design concept of Wuhan and Xinbuyi. With a high level of professional knowledge, exquisite thinking inspiration and a profound cultural foundation, the designer of the heart fabric design a home environment full of beauty and humanity. The designer of the heart fabric said: “The solemn and luxurious fabric design center is divided into: business negotiation area, accessories purchase area, European curtain exhibition hall, American curtain exhibition hall and wallpaper exhibition area. The design style includes Jane Europe. Style, neo-classical style, American pastoral style, graceful children's style, etc. The simple European style is the most eye-catching series, and it is also a trend of today's soft wear. Nowadays, people pay more attention to the cultural level and pay more attention to Their own taste, and heart fabric are not only highly demanding on quality, but also cater to the needs of the market, accurately grasp the psychology of consumers, and closely combine production with the market: researching production technology and researching the market."
Hexin cloth art research and development, design, production and sales integration, as early as 2001 passed the IS09001 quality management system certification. Through 10 years of strong development, the company has concentrated the best quality products at home and abroad, with more than 100,000 varieties. The company has a business area of ​​more than 5,000 square meters. It is the largest and most complete large-scale curtain store in Central China. The international elite design team takes the high-grade imported fabric as the main axis and the exquisite furniture decoration to design and arrange the overall coordination of the home style. In addition, the designer team of Hexinbu is composed of professional soft-clothing designers, fabric designers and visual designers, and cooperates with internationally renowned designers to perfectly combine the essence of Chinese and Western culture design. The person in charge of the heart fabric said: "We have been firmly pursuing the design and production concept of curtain fabric products and the establishment of humanized service customers. The fashion is in sync with the world, the quality of products is improved, and the standard of processing technology is standardized. Perfect after-sales service, it is one of the influential professional brands in the domestic fabric industry. The 'scale effect' makes us have greater price and quality advantages in the peer companies, 'specialization effect' allows our products to The popular frontiers of the changing world are constantly innovating, and 'team spirit' encourages high-quality managers and excellent designers to work together."
Hangu Express Service Pathfinder
“Click the mouse, make a call, and go to the headquarters.†It is a unique efficient and efficient service mode of Zhejiang Hanhao Home Furnishing Co., Ltd. "In recent years, due to the impact of real estate industry and market demand, the acceptance of fabric products by consumers is not very high. Therefore, enterprises should develop more affordable and beautiful fabric products to attract consumers' attention. Wang Gaoming, chairman of Zhejiang Handan Home Furnishing Co., Ltd. said, “Hanyu Home was established in 2006 with a total investment of 200 million yuan and covers an area of ​​150 mu. The company has a modern factory building with a building area of ​​about 80,000 square meters. More than 100 sets of imported looms. The purpose is to introduce the whole home, and Han Hao re-adjusts its strategy according to its own development advantages. On the one hand, it adheres to the business philosophy of promoting the brand with quality, and actively explores domestic and foreign markets, successively with Germany and France. Excellent designers from the United States, Italy, and the Netherlands have jointly developed products. With Germany's cutting-edge EAT design software, our products are rich in variety and color, and the positioning is accurate. On the other hand, Hangu will pay more attention to providing each customer with one. Stationary service, products will also extend from curtain fabrics to bedding, children's products, sofas and other home fabrics. Overall home.
Hangu Home mainly produces sofa fabrics, curtain fabrics, bedding fabrics and children's fabrics, and has developed a strategy of “people-oriented, scientific development†according to its own advantages. Wang Gaoming said: "The company attaches great importance to the construction of innovative teams, and has good development and cooperation with international brands, famous universities, famous designers, etc., so that our products can be positioned accurately and lead the world trend. At the same time, the company also Paying great attention to the protection of intellectual property rights, each new product has applied for the corresponding patent. On the other hand, Hangu gives customers a one-stop service of independent, free and natural in business mode: At present, the company's customers are spread across five continents and have won high recognition from the market. Han Hao used to produce fiber-based home fabrics, and now has the development and production of high-end home fabrics made of silk and silk. In addition, some anti-mite and anti-static functional bedding fabrics are also being developed by Hangu. The new product, Hangu continues to innovate according to international fashion trends, and develops 5,000 new fabrics every year."
Editor in charge: Shanghai GO Jiaju
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