Home improvement market enters summer holiday

With the high-temperature alarm sounding and the traditional off-season in the home market coming, the Nanjing home industry officially entered the “summer holiday”. The reporter found that during the summer holiday period, the promotion frequency of home improvement companies and individual building materials was reduced. However, if there are promotions, it will be more attractive than the peak season in March and April. For a 100-square-meter house, the summer decoration period will be shorter than the peak season.

The next two months will be the temperature of 35 degrees Celsius in Nanjing two days before the off-season, which is also to remind the decoration off season. According to traditional consumption habits, the next seven months and eight months will be the off-season, and the peak season in the second half will not be ushered until September.

“However, according to the market situation in the past two years, although in July and February, it was the off-season home improvement period, the difference between the off-season and the peak season in the two years was not very disparate,” said the secretary-general of the Nanjing Decorative Materials Trade Association. The national home climate index also confirms this view. According to the 2012 data, the BHI index was 113.36 in July last year and 114.05 in August of last year. In the two absolute peak seasons of May and September last year, the BHI index was 110.48 and 116.58, which is not a big difference.

The difference between the off-season and the peak season is getting smaller and smaller. According to the reasoning analysis, the concept of “not suitable for renovation in summer” is quietly changing. Now the production process of decoration materials has made great progress. The moisture content of wooden building materials can be well controlled, and the construction process has also been continuously improved. To a large extent, consumers who need renovations have been given a certain amount of assurance. . "At the same time, more and more businesses have chosen to engage in special promotional activities in the off-season, but also attract consumers to decorate in the summer." Qu said.

Just need to be the main force of the summer season reporter learned that many home improvement companies, home stores and building materials single product has been deployed "summer file" promotion. For example, home stores are planning "night market promotions." Home improvement companies, especially all-inclusive, package companies are recommending lazy-style decoration, summer decoration does not have to run around in the hot sun, the decoration company all-inclusive.

“In June and July, the promotion frequency of each decoration company or building materials item will not be very high. At most one or two games in two months, but each will be particularly targeted, and the target group for summer decoration is mainly just needed. Consumers, "said an industry source, but in the second half of the hurry to check in the "marriage room" and the owner ready to stay before the Spring Festival, "summer stall" has become a camphor. Because of this period of time, the amount of work for home improvement companies is not large, and construction workers are more able to invest. Designers will also devote more energy to providing consumers with designs and materials.

Mr. Su started the renovation in late March of this year. The original construction period was two and a half months and June 10 was completed. However, until yesterday, the bricklayers of his family had only just entered the field and the construction period was delayed by at least one month. In summer holiday decoration, because the workers are relatively idle, there will be fewer events delaying the construction period, and the average renovation period of the same area of ​​the house will be shorter than the peak season.

There will not be major fluctuations in the decoration price. In summer holiday decoration, there will be fluctuations in the cost of home improvement companies and the prices of various types of home improvement materials.

"According to the situation in previous years, there will be no major fluctuations in summer home improvement prices." Aihua Decoration Chairman Gu Aihua said that the general home improvement price has already risen at the beginning of the year, and this year's increase in the price fluctuation is mainly due to labor costs, in April and May. Brickwork costs rose by tens of dollars. By the end of June and July, the prices will basically not increase sharply, and there will be no significant downward adjustments. The balance between the basic and the first half will be maintained.

The prices of various types of home improvement main materials and furniture products will have some price fluctuations. “Some merchants will be off-season sales promotion in the off-season, then consumers of 'Taobao' will have the opportunity to buy real bottom price products. But there are also some businesses who will take advantage of the invisible price increase in the off-season and consumers should pay attention to distinguishing.” According to industry sources.