One thing is to run building materials home shopping malls, busy decoration, selection of building materials, picking furniture is a matter of torture, can stay at home, at home comfortably to design a decoration design, building materials, product mix and furniture accessories with a program ?
In an interview, the reporter found that this type of online marketing platform that can fully interact with consumers is becoming a "Chang Hong" that is eager to watch and cultivate in major building materials home stores, and has become another strong channel beyond the traditional sales channels.
Expand new channels for online marketing
After many years of prosperity, the home market began to fade away. Consumer sentiment grew stronger, and sales no longer swelled. Whoever innovates and upgrades in time will have the opportunity to become the leader in the industry competition.
In terms of innovation and breakthrough in the specific aspect of online marketing channels, there is a phenomenon that deserves attention. That is: Regardless of whether it is a national chain enterprise or a local home shopping mall, everyone’s starting point is not much different.
A building materials store official said: "At present, everyone is very optimistic about network marketing, are increasing investment in this area, to see who can do it in the future, can network marketing from a concept, a slogan and develop into a real Help companies run important marketing channels."
It is understood that at present, all major building materials home stores, including Red Star? Macalon, have built their own brand website. As for how to use the traditional concept of a corporate website for information distribution, it becomes a marketing channel that fully interacts with readers and has marketing capabilities. The answers given by each family are not the same.
Red Star? Meikai Long Global Home Life Plaza Planning Department Network Operations Commissioner Jun Junhui revealed that shopping malls not only hold 4-5 times a year of overall network group purchases, but also planning the devaluation of a virtual overall home improvement service, consumers can go to the Red Star • In accordance with the virtual design, Meikailong buys all real products and builds a real home.
From the beginning of last year, a building materials city not only invested a lot of funds, but also established a network operation team with more than 30 people. It completely separated the concept of corporate websites and network marketing. It not only set up a company to promote corporate culture and publicize internal information. The corporate website has also established a “building materials center network†that plays a role in marketing channels.
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