Plastic pipe industry development analysis

Relevant data show that at present, the annual growth rate of China's plastic pipe market has reached 15%, ranking first in the world, and the domestic plastic pipe market has huge room for growth. However, behind the rapid development of the plastic pipe market, companies also have hidden concerns.

With the rapid development of China's national economy and infrastructure construction and the adjustment of the country's industrial policy, the Ministry of Construction has introduced the policy of “plastic substitute steel” since 1998, and the nation’s market is gradually accepting new types of environmentally friendly plastic pipe materials. The environmental protection pipeline market has enormous potential for excavation and contains unlimited business opportunities. With the development in recent years, new products such as steady-state pipes, butt welding, aluminum-plastic composite pipes, steel-plastic composite pipes, and high-density polyethylene (HDPE) hollow wall winding pipes emerge in an endless stream. The growth rate of the environmental protection pipe market is about the total pipe market. Four times the average growth rate.

Building materials go to the countryside to drive the pipe to the countryside, and the urban pipe network and home improvement network in South China will use plastic pipes. The plastic pipe market has entered a marketing peak, so it will be very tight for pipe-grade plastic raw materials.

The market potential is huge The demand for plastic pipe in the domestic market may continue to grow at a rate of more than 12% per year, especially as China continues to accelerate the pace of modern urban construction, strengthen the treatment of sewage resources, in the water supply and drainage system, building heating systems, water supply, sewage The application prospect of pipes, gas, heating pipes, large-diameter underground pipes, etc. will be very broad. In 2010, the output of plastic pipes in China will reach 4.5 million tons, and by 2015 it will reach 6 million tons. By then, China will become the plastic pipe in the world. The country with the largest output. Therefore, pipe manufacturers need to seize the opportunity to continue to open up new areas of application and strengthen brand upgrading.

The market brand's disorganized building materials market is characterized by fierce competition. Regardless of high-middle and low-end, each market level has several or even dozens of brand competitions, and products of different grades also compete with each other. The pipe market mainly has the following product brands: PE pipe (high-density polyethylene water supply, gas pipe) Market brands include: Taurus, Baoshuo, Liansu, Jinde, Gudi, Baidie and other brands; PP-R pipe market brands are: Liansu, Taurus, Kinder, Jiangtong, Jiangte, Ai Kang, Weixing Shuangdi, plastic, solid and other brands. In addition, the market for new products, such as steady-state pipes, butt-welded aluminum-plastic composite pipes, steel-plastic composite pipes, and high-density polyethylene (HDPE) hollow wall winding pipes, has become more competitive. Due to the serious homogeneity of the pipe market and the lack of understanding of product knowledge by consumers, which results in serious asymmetry in product information and the market, they generally choose only from the aspect of appearance and price, and rarely name a specific brand. This makes a lot of It is easy for companies and businesses to misinterpret the market, so that there is no selling point, and neglecting to shape the brand image leads to the disconnect between the brand and the consumer. Consumers cannot buy real high-quality products.

The brand awareness is generally weak. The thin pipe brand awareness is weak. The marketing network construction is relatively lagging. Combined with low barriers to technology and capital entry, most companies are generally small in scale, single marketing methods, high marketing costs, and lack of brand strategy. The target market and market segments have almost no research, research, and response tools. They have taken the initiative and become cadre-headed. There are few considerations for updating and upgrading technologies and quality. When competition becomes more fierce, many companies fall into the channel conflict, rising costs, and income. Drops, customer complaints, and satisfaction have drastically reduced their plight. In addition to channel marketing, we must also make great efforts to create a strong brand that is jointly recognized by enterprises, channel providers and consumers, and thus occupy a firm position in the future market.

The unclear consumption environment in the market is unclear about the consumption trend of the building material industry and the pipe industry market and the consumer group environment.

The high-level development of the road steel and plastic market is inseparable from the brand's productivity. In the future, we must intensify efforts to build the brand power of corporate products.

1. Doing business is more than just doing business. There are certain differences between a simple businessman and a business operator. In order to solve the plight of the plastic pipe industry, the industry should continue to develop rapidly along an orderly and orderly road. On the one hand, it is necessary to strengthen the standardization and rectification of the market order. On the other hand, industry enterprises should be required to embark on technological innovation as soon as possible. The first substantial improvement of quality.

2. It is necessary to establish a sound market competition mechanism and its own protection system through brand building.

3. Learn how to run a brand and how to create a brand strategy that meets market demand.