The 2011 China Brand Home Summit Forum, hosted by the National Federation of Industry and Commerce Furniture and Decoration Industry Association, was held in Shanghai yesterday. Huang Meng, vice chairman of the National Committee of the Chinese People's Political Consultative Conference and chairman of the National Federation of Industry and Commerce, reunited with a congratulatory letter.
Since the "Da Vinci" incident, there have been "three unbelief" phenomena among consumers who do not believe in the origin, do not believe in imports, and do not believe in solid wood furniture. The entire home industry is in urgent need of rebuilding credibility. Ding Zuohong, president of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, said frankly that the lack of integrity, order, management and mechanism brought about by the rapid development of China's home furnishing industry has caused the chaos of China's home furnishing industry. First, material fraud, such as the use of cheap wood to impersonate mahogany, sapwood as a core material, so that consumers can not prevent; second, the standard is unknown, for example, due to the lack of standardized definition of solid wood home, more and more plate furniture in the paste After a layer of "skin", it also advertised itself as solid wood furniture, causing a large number of consumer disputes; third, foreign brands are difficult to distinguish between authenticity and falseness. Some so-called foreign brands are registered overseas by Chinese companies, or local Chinese distributors and foreign brands. After signing the agency agreement, it will be produced domestically, and then “exported†to the so-called “country of origin†and then “imported†back.
The forum believes that the home furnishing industry is in urgent need of establishing an open entry threshold and standards that are very clear and recognized by consumers and businesses. Otherwise, companies such as Da Vinci will inevitably have loopholes.
Since the "Da Vinci" incident, there have been "three unbelief" phenomena among consumers who do not believe in the origin, do not believe in imports, and do not believe in solid wood furniture. The entire home industry is in urgent need of rebuilding credibility. Ding Zuohong, president of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, said frankly that the lack of integrity, order, management and mechanism brought about by the rapid development of China's home furnishing industry has caused the chaos of China's home furnishing industry. First, material fraud, such as the use of cheap wood to impersonate mahogany, sapwood as a core material, so that consumers can not prevent; second, the standard is unknown, for example, due to the lack of standardized definition of solid wood home, more and more plate furniture in the paste After a layer of "skin", it also advertised itself as solid wood furniture, causing a large number of consumer disputes; third, foreign brands are difficult to distinguish between authenticity and falseness. Some so-called foreign brands are registered overseas by Chinese companies, or local Chinese distributors and foreign brands. After signing the agency agreement, it will be produced domestically, and then “exported†to the so-called “country of origin†and then “imported†back.
The forum believes that the home furnishing industry is in urgent need of establishing an open entry threshold and standards that are very clear and recognized by consumers and businesses. Otherwise, companies such as Da Vinci will inevitably have loopholes.
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