Just as Hisense and Skyworth were competing for the future trend of the TV industry, Zhou Houjian, the chairman of Hisense Group, took the front desk and attacked OLED while at the same time being the ULED platform. He still firmly believes that OLED will not become the mainstream of the color TV industry in the next five years, and Hisense has to grasp the time of the next five years, directly realize the TV "no screen" across OLED.
At present, the domestic enterprises represented by Skyworth have chosen the reverse development of OLED, but in Zhou Houjian's view, this is a development direction without independent technology and passive dependence on the panel. "Especially some key technical problems affecting quality, such as short life, low brightness, high power consumption, low yield, etc., although many years of hard work, but still unsolved; many of its technical indicators are still far behind LCD After the display, the cost is much higher than the liquid crystal."
Zhou Houjian said that because the heyday of TV LCD technology innovation has passed, some companies in the industry are eager to push OLED. In Zhou Houjian's view, OLEDs will have a place in the future, but now OLEDs still have defects such as afterimages, short screen life, high power consumption, low brightness, etc., which affect their marketing, so they will not become the mainstream of TV in the past five years. display. At present, there are more problems with high costs, so it is not a disruptive innovation.
"Display technology alternates and fails in this five years"
As the mainstream technology of display, liquid crystal technology has been born for more than 50 years, but it really started to spread after 2000. In the past ten years of development, although it is still the absolute mainstream technology of TV display, in the past two years, the innovation highlights have gradually decreased, resulting in lower prices in the industry, and the level of profitability of enterprises is not high, and the OLED technology as a TV display has passed more than ten industries. The efforts of the year are still not available to the market as mainstream display technology. How did these five years work? Who is the replacement after five years? It is the answer that Zhou Houjian hopes to find.
"LCD TVs still have a very strong vitality, which will definitely affect the development of OLED TVs." Zhou Houjian's choice is to continue to increase innovation investment based on TV liquid crystal display technology to improve display performance and enhance the technical advantages of competition; After five years of replacement, Hisense firmly chose laser TV, especially large-screen TV.
Zhou Houjian further predicted that if OLED is mainstream as the display, after 5 years, the laser's maturity period may be earlier than OLED. In 2016, large-screen and large-screen laser TV will be widely recognized by consumers and quickly enter the family. After that, the laser display will become a new star of display technology, especially with its new style, large screen, true color and low cost. Consumers of the above large-screen LCD TVs have irresistible temptations and change their choices.
Hisense also revealed that it will introduce ultra-thin ULEDs with a thickness of less than 5mm, and the first to make the brightness of large-screen laser TVs to the level of LCD TVs, color gamut over OLED TVs, and serialization.
LCD technology is still at the "peak"
“Some people regard CRT as the first generation display technology, PDP and LCD as the second generation, OLED as the third generation, and laser as the fourth generation. Hisense’s goal is to bring the second generation to the extreme through innovation and directly jump over The third generation, vigorously develop the fourth-generation laser TV." Zhou Houjian said that Hisense should be the "challenger" in the history of display technology, and the fourth generation "front", and form a synchronous competition.
"LCD TVs still have a very strong vitality, which is enough to affect the development of OLED TV." Zhou Houjian said that based on this judgment, Hisense has the confidence to cross the third-generation display technology and lay out the laser TV in advance.
Zhou Houjian’s judgment is that liquid crystal technology is still at its peak, and it is still the dominant force in the market within five years. In the past five years, the third-generation and fourth-generation display technologies will be introduced simultaneously, and it is very likely that the laser TV will mature in advance.
Zhou Houjian said that his self-confidence comes from the big screen trend of TV and the technical advantages of laser display.
The development of TV screen size in China shows that 32 inches is the mainstream size in 2005; 42 inches is the mainstream in 2008; 50 inches is the mainstream in 2011; 55 inches became mainstream in 2015. According to this judgment, in 2017, 65 inches will become the mainstream; in 2020, 80 inches or more will become the mainstream. The big screen is precisely the advantage of laser TV. Due to the subversion of the screen, the laser TV has lost the "display panel" which accounts for 80% of the TV cost. The larger the size, the higher the cost performance.
He predicted that the large-screen and large-screen laser TVs in 2016 will be widely recognized by consumers and quickly enter the family. After that, the laser display will be based on its new style, large screen, true color, low cost, etc. And above consumers of large-screen LCD TVs, causing certain temptations and even changing their choices. "So, if OLED is used as the mainstream display, after 5 years, the laser's maturity may be earlier than OLED, especially for large screens and large screens."
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