The 16th Guangzhou International Construction Fair (Guangzhou Building Materials Exhibition) was held in Pazhou Complex on July 8-11, 2014. Directly hit the exhibition site, visit celebrities in the industry, and think and develop.
During the exhibition,
The leading companies in the home furnishing industry jointly launched the “Products and Movements 2014†home product trend conference. Through the four themes of “colorâ€, “typeâ€, “quality†and “useâ€, the latest trends in the 2014 home furnishing industry were fully displayed, creating a new trend. The top feast of new home products. At the same time, the focus also customized the home data research center to help users find better products.
At the booth of Punadu. Fengshangjia, Xie Hongwen, deputy general manager of Weixin Household Products Co., Ltd., and Dong Xiangrong, director of Punadu brand
Introduced Puna's novel e-commerce development ideas. Interview time: July 9, 2014 Interview Venue: Guangzhou Construction Expo Punadu booth Interviewer: Punadu. Fengshangjia Brand Director Dong Xiangrong Wei Xun Household Products Co., Ltd. Deputy General Manager Xie Hongwen
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】What is the target group defined by Pune?
[Dong Xiangrong] Generally speaking, between the ages of 25 and 42, there is a certain middle-class consumer group that is conserving and pursuing quality of life. Moreover, the price of our products is not very high, and it belongs to the category of e-commerce prices. Consumers can really feel the offline experiential marketing model. Punadu. Fengshangjia brand director Dong Xiangrong
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What are the characteristics of consumption habits and consumption concepts at this age?
[Dong Xiangrong] Generally speaking, teenagers under the age of 18 are online for entertainment and games. For those over 50 years old, they are more concerned about health and may not be familiar with offline experience DIY. . Only the 25- to 40-year-old groups are consumers who are exposed to the Internet and mobile terminals every day. They also have certain aesthetic standards, understand healthy living, and pursue quality of life. In order to meet the consumption habits of this group, Punadu provides the DIY service in the independent mall, and consumers can mix and match the home space.
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】What are the styles and styles of products to choose from?
[Dong Xiangrong] Punadu has more than a dozen series of products, including Chinese classical, modern European, simple European and board and wood. We have collected the design styles that we may be exposed to and need at this age, and integrate them through the design team. For example, our Mario series is an example of the simple European-style product integration effect. The European style line and the breakthrough of the traditional dough give a simple and modern taste. Consumers can also find the styles and colors they need in a dozen series of Puneu, DIY is their own personalized space. We can also provide customized services for consumers, such as consumers can choose the color of the product when ordering.
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】 There are a lot of smart home companies now. Do you think smart homes should focus on solving users' needs and problems?
[Dong Xiangrong] Smart home is the demand of the times. We have also tried in this regard, hoping to make better products that meet the needs of consumers and the times. Therefore, Punadu attaches great importance to the combination of functional and traditional products to achieve innovation. We are also working hard on the overall planning of smart homes. This year we have just set up a department specializing in the development of smart homes.
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】 The exhibition opened up an e-commerce display area. Please tell us about Pune's e-commerce model. Xie Hongwen, Deputy General Manager of Weixun Household Products Co., Ltd.
[Xie Hongwen] At present, China Home has already had the OAO (Online And Offine) model, which started from O2O. O2O has its limitations: one-way, only from the line to the line or from the line to the line. OAO is two-way, combining online and offline. We found that OAO also has its limitations, and customer service has not been implemented. Therefore, Punadu's online store, China Home Mall upgraded OAO to OAO2C, added 2C (C is facing customers), subdivided the customer's service model, tapped the customer's actual potential demand, and diggered the customer. And customer service is done more carefully.
ã€
】 Can you briefly introduce the use of this platform?
[Xie Hongwen] We have a mall 3D experience system, all customers can register directly to the China Home Mall through the Internet, and put the players in the home. Consumers can also build their homes in DIY in a short period of time, such as 30 to 40 minutes. This actually interprets the concept of the whole home. Just like when we go to buy clothes to try on, with the 3D system, consumers can also “try on†the home and choose the right home products and designs. At present, there are eight series of products designed by China Home Network. The entire eight series have different styles, six are classical and simple, and two are Chinese and Southeast Asian. After we have distinguished the different series, the customer can choose one of them to experience. In this model, we started by building a technology platform to drain relevant customers to the CRM system and conduct precise marketing. Where do the customers come from? We are doing a lot of promotion in many traditional e-commerce, from the Tmall shopping platform or from the portal. In the process of diverting customers, we also adopted a special system to intercept all prospective owners who are going to be renovated and obtain their contact information, thus effectively increasing the conversion rate of customers and turning prospective owners into our customers. After draining customers to our platform, we will assign them to the following terminal stores through the system. Applying the OAO2C model, Pune achieves the effect of guiding customers and diverting customers. As long as you join in, don't worry about customers.
ã€
】 For the home industry, the big problem of e-commerce is after-sales, then who will provide the service, who will provide after-sales, how to solve this problem?
[Xie Hongwen] Punadu is uniformly input by the head office, and the customer provides relevant opinions, complaints, needs and after-sales information online. Through the online CRM system, our terminal stores can also directly provide after-sales service.
During the exhibition,
The leading companies in the home furnishing industry jointly launched the “Products and Movements 2014†home product trend conference. Through the four themes of “colorâ€, “typeâ€, “quality†and “useâ€, the latest trends in the 2014 home furnishing industry were fully displayed, creating a new trend. The top feast of new home products. At the same time, the focus also customized the home data research center to help users find better products.
At the booth of Punadu. Fengshangjia, Xie Hongwen, deputy general manager of Weixin Household Products Co., Ltd., and Dong Xiangrong, director of Punadu brand
Introduced Puna's novel e-commerce development ideas. Interview time: July 9, 2014 Interview Venue: Guangzhou Construction Expo Punadu booth Interviewer: Punadu. Fengshangjia Brand Director Dong Xiangrong Wei Xun Household Products Co., Ltd. Deputy General Manager Xie Hongwen
ã€
】What is the target group defined by Pune?
[Dong Xiangrong] Generally speaking, between the ages of 25 and 42, there is a certain middle-class consumer group that is conserving and pursuing quality of life. Moreover, the price of our products is not very high, and it belongs to the category of e-commerce prices. Consumers can really feel the offline experiential marketing model. Punadu. Fengshangjia brand director Dong Xiangrong
ã€
What are the characteristics of consumption habits and consumption concepts at this age?
[Dong Xiangrong] Generally speaking, teenagers under the age of 18 are online for entertainment and games. For those over 50 years old, they are more concerned about health and may not be familiar with offline experience DIY. . Only the 25- to 40-year-old groups are consumers who are exposed to the Internet and mobile terminals every day. They also have certain aesthetic standards, understand healthy living, and pursue quality of life. In order to meet the consumption habits of this group, Punadu provides the DIY service in the independent mall, and consumers can mix and match the home space.
ã€
】What are the styles and styles of products to choose from?
[Dong Xiangrong] Punadu has more than a dozen series of products, including Chinese classical, modern European, simple European and board and wood. We have collected the design styles that we may be exposed to and need at this age, and integrate them through the design team. For example, our Mario series is an example of the simple European-style product integration effect. The European style line and the breakthrough of the traditional dough give a simple and modern taste. Consumers can also find the styles and colors they need in a dozen series of Puneu, DIY is their own personalized space. We can also provide customized services for consumers, such as consumers can choose the color of the product when ordering.
ã€
】 There are a lot of smart home companies now. Do you think smart homes should focus on solving users' needs and problems?
[Dong Xiangrong] Smart home is the demand of the times. We have also tried in this regard, hoping to make better products that meet the needs of consumers and the times. Therefore, Punadu attaches great importance to the combination of functional and traditional products to achieve innovation. We are also working hard on the overall planning of smart homes. This year we have just set up a department specializing in the development of smart homes.
ã€
】 The exhibition opened up an e-commerce display area. Please tell us about Pune's e-commerce model. Xie Hongwen, Deputy General Manager of Weixun Household Products Co., Ltd.
[Xie Hongwen] At present, China Home has already had the OAO (Online And Offine) model, which started from O2O. O2O has its limitations: one-way, only from the line to the line or from the line to the line. OAO is two-way, combining online and offline. We found that OAO also has its limitations, and customer service has not been implemented. Therefore, Punadu's online store, China Home Mall upgraded OAO to OAO2C, added 2C (C is facing customers), subdivided the customer's service model, tapped the customer's actual potential demand, and diggered the customer. And customer service is done more carefully.
ã€
】 Can you briefly introduce the use of this platform?
[Xie Hongwen] We have a mall 3D experience system, all customers can register directly to the China Home Mall through the Internet, and put the players in the home. Consumers can also build their homes in DIY in a short period of time, such as 30 to 40 minutes. This actually interprets the concept of the whole home. Just like when we go to buy clothes to try on, with the 3D system, consumers can also “try on†the home and choose the right home products and designs. At present, there are eight series of products designed by China Home Network. The entire eight series have different styles, six are classical and simple, and two are Chinese and Southeast Asian. After we have distinguished the different series, the customer can choose one of them to experience. In this model, we started by building a technology platform to drain relevant customers to the CRM system and conduct precise marketing. Where do the customers come from? We are doing a lot of promotion in many traditional e-commerce, from the Tmall shopping platform or from the portal. In the process of diverting customers, we also adopted a special system to intercept all prospective owners who are going to be renovated and obtain their contact information, thus effectively increasing the conversion rate of customers and turning prospective owners into our customers. After draining customers to our platform, we will assign them to the following terminal stores through the system. Applying the OAO2C model, Pune achieves the effect of guiding customers and diverting customers. As long as you join in, don't worry about customers.
ã€
】 For the home industry, the big problem of e-commerce is after-sales, then who will provide the service, who will provide after-sales, how to solve this problem?
[Xie Hongwen] Punadu is uniformly input by the head office, and the customer provides relevant opinions, complaints, needs and after-sales information online. Through the online CRM system, our terminal stores can also directly provide after-sales service.
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