The enthusiasm of the furniture and home appliance industries to enter the e-commerce sector has been greatly fueled by the impressive sales figures of 19.1 billion yuan during the "Double 11" shopping festival on Tmall. As a result, more and more furniture merchants are moving away from traditional marketing methods and embracing online platforms. For younger generations, purchasing furniture online has become one of the most popular ways to furnish their homes.
However, despite the growing popularity, there remains a significant trust issue in online furniture shopping. Industry experts suggest that this is partly due to an inherent lack of confidence among consumers, which stems from the nature of the furniture industry itself. Unlike in the United States, where 70% of furniture is sold online, China's online furniture market is still in its early stages. In the U.S., customers can view 3D models of furniture or even virtually place them in their living spaces using advanced technology. This level of interactivity is not yet widely available in China, where most platforms rely on a combination of online and offline experiences. The inability to physically see and feel the products often leads to hesitation and distrust among buyers.
To make the best of online furniture shopping, industry insiders recommend a few key steps. First, compare prices between online and offline stores. While e-commerce platforms may offer lower prices, additional costs like shipping and installation should not be overlooked. It's important to ask clearly about these charges, as they vary by region. Also, check whether installation services are included. Second, pay attention to customer reviews and choose reliable logistics companies. These reviews can provide insights into the quality of the product and the efficiency of delivery. Lastly, communicate with the seller regarding the size, color, and material of the item you're buying. Clear communication can help avoid misunderstandings and ensure satisfaction.
Many consumers rush to buy after seeing discounts but later find that the furniture doesn’t fit their space or match their existing decor. In such cases, returns can be difficult and costly. Even with understanding sellers, the process of returning goods is time-consuming. Therefore, it’s crucial to keep all bills and communication records as proof. If the product received is significantly different from what was expected and the seller refuses to cooperate, legal action may be necessary. Having proper documentation ensures that consumers can protect their rights effectively.
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