The enthusiasm of the furniture and home appliance industries to enter e-commerce has been greatly fueled by the impressive sales figures of 19.1 billion yuan during "Double 11" on Tmall. More and more furniture brands are now breaking away from traditional marketing methods and embracing online platforms. For younger generations, shopping for furniture online has become one of the most popular ways to purchase their desired pieces.
Despite this growing trend, there remains a significant trust issue in the furniture e-commerce sector. Industry analysts suggest that Chinese consumers are more cautious when it comes to buying furniture online due to the industry's existing trust problems. In comparison to the U.S., where 70% of furniture is sold online, China's market is still in its early stages. American shoppers benefit from advanced technologies like 3D showrooms, allowing them to visualize how furniture would fit in their homes. However, in China, most online furniture platforms still rely on a hybrid model combining online and offline experiences, with limited virtual tools to help customers make informed decisions. This lack of immersive experience has led to consumer hesitation and a general distrust in online furniture purchases.
To help buyers navigate this landscape, experts offer some practical tips. First, compare prices between online and offline stores. While e-commerce platforms often offer lower prices, additional costs such as shipping and installation should not be overlooked. The postage listed on the website may not reflect the actual cost, which can vary by region. Always confirm whether the price includes installation fees. Second, check customer reviews carefully and choose reliable logistics companies. Reviews can provide insights into product quality and delivery conditions. Third, pay attention to the size, color, and material of the furniture you're purchasing, and communicate directly with the seller to clarify any doubts.
Many online shoppers rush to buy based on discounts but later find that the items don't fit their space or match their interior decor. These situations often result from buyer oversight, and returns can be difficult and costly. Even if the seller is cooperative, the process can be time-consuming. It’s crucial to keep all bills and communication records as evidence in case of disputes. If the delivered item significantly differs from what was expected and the seller is uncooperative, legal action may be necessary. These documents serve as essential proof to protect your rights as a consumer.
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