Custom doors and windows are the result of win-win outcomes between consumers and businesses

The development of China's door and window industry, and the implementation of industrialization and standardized production are indispensable. However, due to the constraints of many factors, the development of standard doors and windows has stagnated. Although some enterprises have started to produce standard doors and windows, due to the imperfections of various domestic standards, development is still not universal. Since the standard doors and windows cannot be popularized in the short term, what is the current popularity of the doors and windows industry? After many visits, it has been learned that personalized labels displayed by custom doors and windows are gaining favor among consumers.

"Custom doors and windows" as the name suggests can meet the different needs of different consumers of doors and windows, consumers can become one of the designers of doors and windows, whether it is the size, function, or style can be personalized on the label.

When talking about the development prospects of custom doors and windows, the person in charge of Kechuang Wooden Door said: “While standardization is the trend of development in the future, the development prospects of custom doors and windows in the current period are still very impressive. Custom doors and windows are another major industry after custom furniture. Highlights and breakthroughs, according to relevant statistics show that in the short term, custom doors and windows have accounted for about 5% of the market share of the entire door and window market, the development prospects are huge. It is understood that many of the original door and window manufacturers only to standardize products, have spotted the demand, Start or prepare to start custom doors and windows. Custom-made door and window products are also in line with the needs of many young generations who are pursuing fashion personalities.

Satisfy individual needs, consumers benefit from them As far as consumers are concerned, the word “custom” can be used as the name implies to meet the different personality needs of different consumers for doors and windows. Consumers can become one of the designers of doors and windows, both in size and function. Or on the style can be personalized on the label. In addition, in the traditional marketing model, in order to occupy the market, door and window companies often drive sales through advertising and building store promotions, and the cost is relatively high. Most of the costs are shared by consumers. In custom marketing, manufacturers directly reduce consumers' sales, reduce costs, and reduce costs. Consumers will benefit from this.

Reducing business inventory pressure and accelerating capital turnover As far as merchants are concerned, taking a customized route has solved the problem of inventory overstocking. Once the market encounters a bit of a fatal shock, large-scale production businesses with identical products will inevitably face the predicament of unsalable sales or backlog, resulting in waste of resources. . At this point, customized marketing is based on consumer orders, almost no inventory, and speeding up cash flow.

Drive the design innovation of doors and windows industry. For the industry, in the traditional marketing mode, many of the designers of doors and windows enterprises are behind closed doors, but only based on a simple market survey to carry out product development, the doors and windows designed are limited, it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate with consumers face-to-face, it is easy to know the requirements of consumers, and then can develop products that are close to the needs of consumers.