Internet Marketing: What Skills Are Needed for Hardware Molds

First, the characteristics of network marketing

1, truly consumer-centric

Traditional mass media pass information from the top down to the audience. Based on the traditional mass marketing of this media, although its business philosophy is to make the product meet the market demand as much as possible, its feedback on market information is indirect. Slowly, this delay is sometimes fatal.

Internet marketing is a bottom-up marketing approach. It emphasizes interactive information exchange and anyone can express opinions through online media. Consumers can directly pass information and requirements to marketing personnel, greatly improving the status of consumers in the marketing process, and turning them from being passive recipients and passive recipients of information to active participants and important sources of information. Throughout the entire process, businesses and consumers maintain continuous, information-intensive two-way communication and exchange, allowing consumers to participate in all aspects of the marketing process, from product design, production, pricing to after-sales service, truly embodying consumer-centric marketing. thought.

2. Unique space-time advantage

Traditional marketing methods are store-style sales characterized by fixed sales locations and fixed business hours. Internet marketing can fully adapt to changes in people's daily schedules, break the restrictions of retail space, and create conditions for high-quality consumer spending. The global and immediate interaction of the Internet provides enterprises, suppliers and customers with a new channel for communication. Enterprises can make full use of the global information network space formed by the Internet and face global customers to carry out global marketing activities. The unique space-time advantage of online marketing provides good opportunities for development for multinational marketing and direct selling companies. At the same time, however, the companies will also face more fierce competition without borders and without differences.

3, a full range of display functions

Although the traditional retail industry can also display goods to customers in the store, for the average customer, the knowledge of the purchased goods is often superficial and easy to be confused by a beautiful appearance. Internet marketing can show products or services in all directions. For some durable consumer goods and other complex industrial products, the retail industry on the Internet can use the WWW's compelling graphical interface and multimedia features to fully display the appearance, performance, quality, and deciding the internal structure of a product or service. Make consumers fully understand the goods or services to buy.

Second, network marketing strategy choice

An important guiding ideology of online marketing is to do its utmost to meet the specific consumer needs of individual consumers. The choice of online marketing strategies for small and medium-sized hardware mold companies must be based on the relationship between customers and customers, and pay attention to the unique advantages of the Internet. Continue to cultivate and increase customer loyalty to ensure that sales continue to grow.

1, carefully select the network service provider (ISP)

Any company that wants to join the Internet must choose an ISP, which can provide users with a large amount of available information. At present, there are many ISPs with different business scopes. Enterprises should carefully select and fully consider the ISP's technical conditions and types and quantities of services provided.

2. Website promotion

At present, there are at least 350 million web pages and 1.5 million web sites on the Internet. In such a vast space, a piece of information or a web page is just like a drop in the ocean. Therefore, web site promotion is the precondition for online marketing to achieve benefits.

Promotion websites can use traditional media as well as the Internet itself. The former include radio, newspapers, magazines, television, etc. Nowadays, the content of many advertisements in traditional media is based on the theme of publicity websites.

In addition, faxes, business cards, and all printed matters are good media for promoting websites. The latter can use tools such as navigation desks, newsgroups, email groups, icon ads, classified ads, etc. to promote the website. In terms of methods, it can also be combined with various promotion methods to encourage purchasers or potential buyers to search online and then generate purchase actions.

3. Protect online trademarks and actively register domain names

The domain name on the network is the name of a server or a network system on the network. For enterprises, it is a brand name on the Internet and it is also a property right. At present, due to the lack of awareness of the Internet, some enterprises in China have already sneaked up the domain name by foreign companies, causing losses to enterprises. Therefore, it is very important to protect online trademarks and actively register domain names.

4, establish a network image and reputation

The network is like an ocean. If you can not establish the brand image of the enterprise on the Internet, the chance of being “roamed” is minimal, so establishing a network image is very important. The network image includes content such as network appeal and network identification. Enterprises should use the Internet to conduct research on target customers, competitors, and environmental factors, and establish appropriate appeal targets, appeal targets, and appeal methods. The production of corporate web pages should be clear, attractive, and consistent in style, reflecting the corporate culture. At the same time, because of the remote risks of online shopping, whether customers can rely on the company's virtual store, only rely on reputation to win, online reputation is a sign of quality and service.

5, choose the right network product

Although the characteristics of interactive dialogues on the Internet make consumers become passively active, not all products are suitable for online sales. Only those products that can attract customers with high interest, and thus want to make active inquiries, are suitable, such as housing, Furniture, clothing, books, etc. The network can provide graphic and textual information to induce its desire to buy. However, for some consumers who have poor initiative and need to keep reminding to purchase, they may not be suitable for online sales, such as some simple office supplies.

Internet marketing has become a marketing trend in the 21st century. A successful company must choose the appropriate network marketing strategy to complement each other with traditional marketing strengths and to promote each other in order to remain invincible forever.