"China's furniture is really too expensive..." I was walking around a foreign home in Nanjing, a foreigner shook my head. The survey found that ordinary brand furniture is a few thousand or even hundreds of thousands. It is reported that domestic furniture prices are 40% higher than the US and 30% higher than Japan. Why? The Chinese furniture sellers association executive chairman Yang Yazhong pointed out: "The logistics cost is too high. In the future, only large circulation and large manufacturing can reduce costs. Is the road to the development of Chinese furniture." The development of the industry is not standardized. Furniture incidents have emerged in the past in 2011. The "Da Vinci Incident" and the "Left and Right Sofa Incident"... Furniture problems frequently broke out, and what problems are hidden behind the incident? Experts said that the domestic furniture industry There are many development problems, and under the combined effect of many problems, it leads to illness. The root cause: the furniture industry is not standardized. Into the home store, promotional advertising orders are full of glory, the audience 2 fold, 5,000 yuan back to cash 1000 ... Many promotional advertising to consumers to reflect is: profiteering industry. Coupled with the previous big brand fraud incident, it is even more challenging for consumers to question brand furniture, and the crisis of product trust has been pushed to the forefront. Secondly, the price of sellers is increasing year by year, which directly leads to the increase in product prices. It is understood that the main sales channels of domestic furniture are single stores and specialty stores. Faced with expensive store rents, sellers have a headache. Third, the issue of circulation. The domestic furniture circulation industry is blindly expanding, vicious competition, and facing the severe situation of international competition. Chairman Yang pointed out that the upgrading of the furniture circulation industry and the transformation of modernization have become a major issue that the industry must face. Fourth, manufacturing problems. Only big manufacturing can make a big market, experts say. At present, domestic small-scale furniture manufacturers occupy half of the market, and their non-standard production and sales directly disrupt market rules and lead to vicious competition. Furniture enters the fast lane and needs to bid farewell to "zombie-level development". The development of China's furniture industry has been 30 years old, but due to various negative factors such as industry irregularities, it is called "zombie-level development", facing more than 10,000 now. In the sales market of 100 million yuan, how to let consumers buy furniture with better price and better quality has become the focus of the industry. In this regard, President Yang hit the nail on the head: "big logistics, big manufacturing." It was learned from the China Furniture Association Chamber of Commerce that in the past 30 years, the population that actually used furniture accounted for only one-third of the national population. In the past three decades, the average annual growth rate of the furniture industry was 22.2%. This growth rate will reach 440 billion yuan in total industry output by 2015. The current status of the automobile industry is only 2 trillion yuan. This shows that China's furniture market has unlimited potential, especially the current urbanization construction and new rural construction have spawned potential markets. opportunity. In this regard, experts said, "In the next 20 years, China's furniture industry will enter a period of rapid development. But the challenges brought about by synchronization are urgently needed for us to innovate. Opening up new industrial models and promoting industry upgrading, big logistics manufacturing is imperative" . At present, most domestic furniture dealers stay in the material realm and lack brand awareness. Therefore, large logistics manufacturing must first make dealers aware. Due to the low overall quality of furniture dealers, experts say that only through the study and education to enhance the ideological realm of the majority of dealers can make them aware. Second, the sales model is too singular. It is understood that most of the current furniture sales models are basically in the store and specialty stores two modes, but with the continuous increase in rents, bringing great pressure to dealers. In this regard, experts said that the development of a variety of sales channels, such as e-commerce. Faced with the uneven development of furniture and the temptation of the market fat, President Yang pointed out that how to make consumers buy better products, better service and cheaper prices is a problem that we in the industry need to think about. With the formation of large logistics and large manufacturing, compressing circulation costs, eliminating small enterprises, developing large enterprises, and benefiting consumers, the entire industry can be developed in a healthy and benign direction.
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