China's coating upstream and downstream industrial chain cooperation titanium dioxide benefits

China's paint industry has been maximizing the benefits of seeking marketing. We pay more attention to the issue of coating upstream and downstream industry chain cooperation. With the development of the modern paint industry, the coating industry chain is gradually divided into raw material production, finished product production, and marketing. These links are usually completed by different production companies and distributors. There is a relationship of cooperation and restriction between raw material suppliers and finished product manufacturers and distributors. Upstream and downstream industry chain cooperation is usually referred to as joint marketing or collaborative marketing, and the scope of application is also very wide, in addition to different industries, including the upstream and downstream companies in the same industry, manufacturing and service industries and so on.

At the same time, under the call of the country to stimulate domestic demand policies, the domestic market is also an emerging market for foreign-oriented companies, but with the upgrading of the Chinese paint industry, the domestic market has also put forward new requirements for new raw materials and new products. Moreover, it is relatively difficult to open up the domestic market. Only by developing new raw materials and new products can we create and develop new markets. In the past two years, some large paint companies have also been working hard to develop new products to meet new customer needs. And they have been working hard to develop new products. Once the time is ripe, they are quickly brought to market, showing their strong competitiveness and R&D capabilities, and also embodying the sustainability of a company. It is a major mission of professional exhibitions with industry background to guide enterprise technological upgrading. The development of original new products and new raw materials is the driving force behind the development of the market. If the company still stays on the small scale of the original technology, it will not be able to escape the fate of the market shrinking and product downgrade. In this regard, paint finished products companies strengthen cooperation with raw material suppliers.

For example, PPG, one of the world's largest paint manufacturers, cooperates with Henan Baili’s titanium dioxide producer, and Lililian benefits from sales of titanium dioxide and obtains PPG chloride production technology; in 2009, Bayer and Chinese lacquer The brand association agreement. China Paint will use Bayer's curing agent throughout its production of wood coating products. For coating product companies, such cooperation can promote the sharing of enterprise resources and make the paint brand make higher quality promises to consumers. For raw material suppliers, it is also an important means to open up the market and shape the reputation. For both partners, it can be said that mutual benefits and mutual benefits have been achieved.