Excess production of dynamic industry now there are signs of excess production, but I think it is a more dynamic excess, sometimes behave as a structural surplus, some surplus of products, some of which are not excessive. Because of the real estate regulation and control, and the drag of the purchase restrictions, there are signs of weak products. Even if there is excess production, we have very sufficient adjustment ability and can withstand this surplus. The ultimate goal of industry development must be surplus, so there is no problem with surplus, ceramic enterprises will be naturally eliminated, there are restructuring, and now many companies are facing the third and fourth-tier markets, sales rely on competition, so the current industry surplus is at this stage, and It is not so serious, it is not irresistible, but everyone should be prepared for the overall economic situation. Product quality can not be ignored in the category of unqualified products, Class A unqualified is called serious unqualified, that is, the product technical parameters are not up to standard, and Class B is the identification is unqualified. In the country, usually every time the country draws more than half of the class B is unqualified. This year, there is no class B unqualified in the national pumping. We should be thankful that we can see that our ceramics management is more perfect, because B Class failure is a procedure that some companies do not have random inspections and no controls. Many companies can avoid Class A unqualified. Water absorption is one of the biggest problems. The water absorption rate should be tested in a standard. The diamagnetic strength may be discrete at some special stage due to uneven production process. There is a 45-day appeal period after each national pumping. Everyone should encounter such a problem and should complain. The test of diamagnetic strength is a destructive test. There is no way to do the original test. It is necessary to re-do it. You can know this in advance. Whether the products are qualified. Product quality is a problem that should never be overlooked. The average unit price of exports increased. The export volume of ceramics in the first three quarters of this year was 996 million square meters, an increase of 7.8%. However, our export volume reached 4.33 billion US dollars, an increase of 29%, and the export volume was greater than the export volume, indicating that the average unit price of our exports is large. Upgrade. The ceramic industry is facing anti-dumping by the EU. I have suggested that those countries that do not have ceramics in the EU have not received any benefits. In this year's EU anti-dumping of Japanese-made porcelain, the Swedish Chamber of Commerce has stood up to organize such a forum against EU anti-dumping. In fact, they have their own needs for ceramics, and we can take advantage of this. In addition, our emerging markets are mainly in South America and Africa. Our industry broke through 1 billion square meters of exports for the first time last year. It first reached 10% of our annual output, so we say that our industry does not rely on exports. There are no ceramic tile companies in many countries in the world, we will not be subject to anti-dumping there, but we should learn to be self-reliant and should not be subject to more anti-dumping. Market: The demand for exterior wall tiles is large . The sales volume of the entire engineering channel has been growing due to the construction of hardcover houses, and the proportion of hardcover houses will continue to grow in the future. This kind of engineering channel is different from the concept of retail in terms of brand and marketing. The company must make a timely response. The combination with the designer is not without continuous ability, but the prospect of alliance with the whole real estate enterprise may be better. At present, the market in the third and fourth grades is very large. There are many affordable houses under construction, and the situation of exterior wall tiles is also very good. Our outer wall tiles only account for more than 10% of the total tile production. That is to say, the demand for external wall tiles for our entire affordable housing and other buildings is large and the market prospect is good. In addition, there are too many promotions now, and we are almost unable to sell without promotion products. This is not a long-term solution for the development of the company. New products: Rapid development of inkjet technology Microcrystalline stone has been fully rolled out in this year's growth, and it is developing to 100 production lines. The most important thing is inkjet printing. In the past few years, the number of printing machines has increased from 140 to 280 to 560. This shows that the more the crisis, the more innovation is needed. However, inkjet printing has also brought great impact to the industry. It will reduce our traditional glaze by 20%, which will make the high-end factories and low-end factories return to the unified starting line. The pattern can be quickly copied. The homogenization of products is serious and will have a great impact on product marketing. The original inkjet printing machine is 20 million units. Now it is only 20,000 to 30,000 units. However, ink consumption is about three to four billion a year. Our ink has dropped by 200,000, even to the lower 150,000. In fact, the speed of our ink drop is very unpleasant. Our ink is still monopolized by foreign companies. Many companies are now doing ink, but the share is not up to 5%. This monopolistic business cannot last forever. When can it be broken? When we order these machines, we must propose that the machine should be able to use domestic ink, or at least have different ink choices. I believe that in the future, the domestic ink share will rise rapidly in the future. Author: Yin Hong (Deputy Secretary General of China Building Sanitary Ceramics Association, South China University of Technology professor)
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