In 2010, the Zhuzhou Diamond Cup Aerospace Metalworking Craftsman's Thesis Expert Review Meeting was held in Zhuzhou Diamond Cutting Tools Co., Ltd. (hereinafter referred to as “Zhuzhuâ€), during which all the review experts were organized to visit the plant, laboratory and R & D Center. Lu Bingheng, director of the expert review committee and academician of the Chinese Academy of Engineering, discussed the technical progress with Wang Shequan, deputy general manager of Zhuzhu, every time he visited, and praised the use of the most powerful enterprise standard of international tools. The equipment is already strong, but the R&D strength is still insufficient compared to the international tool giants."
Zhuzhou Diamond Cutting Tools Co., Ltd., which was established in June 2002 in Zhuzhou Diamond Industrial Park, has been in the company for eight years.
In eight years, the sales performance of the company has climbed from 50 million yuan to 1.1 billion yuan today. In eight years, three blade factories, two integrated tool factories, one CNC tool factory and one research and development center in the Diamond Industrial Park. In the past eight years, the R&D of more than a dozen people has grown into a team of hundreds of experts and a backbone of research and development. In eight years, the full-scale drills of the tooling class have stood in the Chinese national tool enterprises. Frontier position. In the past eight years, the number of drills has been created. The development speed of the drills is like the speed of the cutters. This is in the environment where the domestic knife enterprises are underestimated by everyone, and the foreign tools are divided into the cracks of the Chinese manufacturing market. Legend.
Into the drill, the resonance in every workshop and laboratory, the hearts of the visitors is amazement, and at the same time, it is difficult to let go of the long-term difficulty of the domestic knife enterprises. I saw the hope of China's cutting tool national enterprise.
The strength of the drill is unquestionable
The state has set up a “precision tool innovation platform†in Zhun Drill, with a special fund of 20 million yuan, and a total of four projects approved for a total of more than 40 million yuan. This is the recognition and recognition of the national and industry.
The number of drilling and processing equipment is much higher than that of the employees. This is not an exaggeration. Li Ping said: "Other tool companies may have several high-end equipment, but there are not so many diamonds in scale. Our high-end equipment is also very few, only one or two, the machine will be discontinued after the machine is broken, it is difficult to guarantee the delivery date. Now, all the production lines of the company have no single equipment, dozens of units, each production line There are surplus equipment, such as coating furnaces, there are more than a dozen. The drill is now a large-scale production, the stability of product quality and the guarantee of supply are no problem. Our equipment investment in 2010 reached 260 million yuan, 2011 Our initial investment plan is 300 million yuan."
Regarding the technical strength of Zhu Dian, General Manager Li Ping pointed to the research building of the R&D center and told the author: “We now have a research and development team of more than 200 people, specializing in research and development, mainly based on master's and doctoral degrees, and many have done abroad. The corresponding research and development experts, we also have a doctoral workstation. In addition, the company has a world-class indexable CNC blade production line and supporting tool production line, solid carbide tool production line, machine clamp welding blade production line, ceramic blade Production line, etc."
Positioning world-class tool suppliers
Those who get the sample of the drill tool will definitely have a deep impression on its thickness. Turning, milling, boring, drilling, cutting, grooving and threading are all complete, and the product range is particularly perfect. Li Ping said to the author: "Our tool samples are gradually thickening every year, and there are more than 20,000 types of tools. Our development direction is like that of Sandvik Coromant, Kenner and Iskar. A full-scale tool supplier to build a large and complete Chinese tool company."
"In 2010, the sales volume of CNC drill blades can reach 30 million pieces.
The company does not compete with domestic companies because all of our equipment is top-grade equipment and there are no low-end equipment. This also determines that our processing costs are high and there is no way to compete with some low-end tool products. From the price point, we don't have the advantage, we can only take the high-end route, especially the CNC blade. Our goal is to target the world-class enterprises and compete with them. At least we have to reach the second-rate level, otherwise the market will have no way to start. We are now trying our best to make a total solution, and we have set up R&D teams such as mold sets, automobile groups and aerospace groups for different industries. Li Ping has positioned the drill for the product route and sales strategy.
The way out for tool companies is in research and development
When it comes to research and development, Li Ping said profoundly: "The research and development of cutting tools is not just for a few people to draw pictures. The annual investment in research and development is 5,000-60 million yuan, accounting for 5%~6% of sales revenue. It is not so big. R & D investment, product quality can not have a qualitative leap, and now the quality of the product is basically not much different from the corresponding foreign products. But the product series and varieties are still not as full as the foreign tool giants, there is still a lot of space needs There are still many areas that need to be developed. In the past, we took the road of imitation, which is relatively easy. Now we are taking the road of innovation, it is more difficult, we must evade the patents of others, and we must have incentives for R&D personnel. We now have More than 100 patents."
National knife enterprises still have a long way to go
As a national enterprise, Li Ping proudly said: "The rapid growth of Zhunzhuo has contributed a lot to the Chinese tool market. Especially in terms of resisting imports, the price of foreign tools has dropped a lot. Many Japanese tool companies want to cooperate with us. Competition, the price of blades has dropped a lot, almost like us, which has greatly reduced the cost of cutting tools in China's processing and manufacturing enterprises. In the environment where domestic knife companies are not optimistic, the drills gradually have a certain say. However, compared with the top foreign companies, we still have a gap. The enterprises are relatively new, and the technology precipitation is still quite different."
"With the development of China's automobile industry, there will be several tool companies in China to develop. The key is to find the positioning of their own enterprises. Imitation will not work." Li Ping is convinced.
Drill management, marketing parade
Li Ping told the author: "All the production management of the plant is managed by SAP system. The system invested about 20 million yuan before and after. The logistics, information flow and capital flow of the enterprise are effectively controlled, and 80% of the products are sold through e-commerce. There are 22 sales areas in the country, which are basically distributed in major cities across the country. More than 80% of the products are sold in China, and Germany and the United States also have wholly-owned subsidiaries. The total export value is about 15 million US dollars."
"The practical tool of the car engine is not very large. The biggest users of the knife are auto parts, such as universal joints, gears, axles, etc. Most of these products are produced in China, and the drills are also captured. This market. Zhu's current sales strategy is still in the consumables market, and the international tool giants are doing supporting market and solution market. This is our shortcoming. We are also trying to enter this sales stage.†I can see that Li The screen is not satisfied with the current results, and what is urgently needed is to build a brand.
To this end, Li Ping said sincerely: "We are doing the 'Twelfth Five-Year Plan', the goal is to achieve 2.5 billion yuan, to enter the top ten in the world, the number of CNC blades should reach 60 million, and the overall tool should be 6 million. What we need is that everyone knows the drill, understands the drill, and don’t use the old impression to circle the drill."
Zhuzhou Diamond Cutting Tools Co., Ltd., which was established in June 2002 in Zhuzhou Diamond Industrial Park, has been in the company for eight years.
In eight years, the sales performance of the company has climbed from 50 million yuan to 1.1 billion yuan today. In eight years, three blade factories, two integrated tool factories, one CNC tool factory and one research and development center in the Diamond Industrial Park. In the past eight years, the R&D of more than a dozen people has grown into a team of hundreds of experts and a backbone of research and development. In eight years, the full-scale drills of the tooling class have stood in the Chinese national tool enterprises. Frontier position. In the past eight years, the number of drills has been created. The development speed of the drills is like the speed of the cutters. This is in the environment where the domestic knife enterprises are underestimated by everyone, and the foreign tools are divided into the cracks of the Chinese manufacturing market. Legend.
Into the drill, the resonance in every workshop and laboratory, the hearts of the visitors is amazement, and at the same time, it is difficult to let go of the long-term difficulty of the domestic knife enterprises. I saw the hope of China's cutting tool national enterprise.
The strength of the drill is unquestionable
The state has set up a “precision tool innovation platform†in Zhun Drill, with a special fund of 20 million yuan, and a total of four projects approved for a total of more than 40 million yuan. This is the recognition and recognition of the national and industry.
The number of drilling and processing equipment is much higher than that of the employees. This is not an exaggeration. Li Ping said: "Other tool companies may have several high-end equipment, but there are not so many diamonds in scale. Our high-end equipment is also very few, only one or two, the machine will be discontinued after the machine is broken, it is difficult to guarantee the delivery date. Now, all the production lines of the company have no single equipment, dozens of units, each production line There are surplus equipment, such as coating furnaces, there are more than a dozen. The drill is now a large-scale production, the stability of product quality and the guarantee of supply are no problem. Our equipment investment in 2010 reached 260 million yuan, 2011 Our initial investment plan is 300 million yuan."
Regarding the technical strength of Zhu Dian, General Manager Li Ping pointed to the research building of the R&D center and told the author: “We now have a research and development team of more than 200 people, specializing in research and development, mainly based on master's and doctoral degrees, and many have done abroad. The corresponding research and development experts, we also have a doctoral workstation. In addition, the company has a world-class indexable CNC blade production line and supporting tool production line, solid carbide tool production line, machine clamp welding blade production line, ceramic blade Production line, etc."
Positioning world-class tool suppliers
Those who get the sample of the drill tool will definitely have a deep impression on its thickness. Turning, milling, boring, drilling, cutting, grooving and threading are all complete, and the product range is particularly perfect. Li Ping said to the author: "Our tool samples are gradually thickening every year, and there are more than 20,000 types of tools. Our development direction is like that of Sandvik Coromant, Kenner and Iskar. A full-scale tool supplier to build a large and complete Chinese tool company."
"In 2010, the sales volume of CNC drill blades can reach 30 million pieces.
The company does not compete with domestic companies because all of our equipment is top-grade equipment and there are no low-end equipment. This also determines that our processing costs are high and there is no way to compete with some low-end tool products. From the price point, we don't have the advantage, we can only take the high-end route, especially the CNC blade. Our goal is to target the world-class enterprises and compete with them. At least we have to reach the second-rate level, otherwise the market will have no way to start. We are now trying our best to make a total solution, and we have set up R&D teams such as mold sets, automobile groups and aerospace groups for different industries. Li Ping has positioned the drill for the product route and sales strategy.
The way out for tool companies is in research and development
When it comes to research and development, Li Ping said profoundly: "The research and development of cutting tools is not just for a few people to draw pictures. The annual investment in research and development is 5,000-60 million yuan, accounting for 5%~6% of sales revenue. It is not so big. R & D investment, product quality can not have a qualitative leap, and now the quality of the product is basically not much different from the corresponding foreign products. But the product series and varieties are still not as full as the foreign tool giants, there is still a lot of space needs There are still many areas that need to be developed. In the past, we took the road of imitation, which is relatively easy. Now we are taking the road of innovation, it is more difficult, we must evade the patents of others, and we must have incentives for R&D personnel. We now have More than 100 patents."
National knife enterprises still have a long way to go
As a national enterprise, Li Ping proudly said: "The rapid growth of Zhunzhuo has contributed a lot to the Chinese tool market. Especially in terms of resisting imports, the price of foreign tools has dropped a lot. Many Japanese tool companies want to cooperate with us. Competition, the price of blades has dropped a lot, almost like us, which has greatly reduced the cost of cutting tools in China's processing and manufacturing enterprises. In the environment where domestic knife companies are not optimistic, the drills gradually have a certain say. However, compared with the top foreign companies, we still have a gap. The enterprises are relatively new, and the technology precipitation is still quite different."
"With the development of China's automobile industry, there will be several tool companies in China to develop. The key is to find the positioning of their own enterprises. Imitation will not work." Li Ping is convinced.
Drill management, marketing parade
Li Ping told the author: "All the production management of the plant is managed by SAP system. The system invested about 20 million yuan before and after. The logistics, information flow and capital flow of the enterprise are effectively controlled, and 80% of the products are sold through e-commerce. There are 22 sales areas in the country, which are basically distributed in major cities across the country. More than 80% of the products are sold in China, and Germany and the United States also have wholly-owned subsidiaries. The total export value is about 15 million US dollars."
"The practical tool of the car engine is not very large. The biggest users of the knife are auto parts, such as universal joints, gears, axles, etc. Most of these products are produced in China, and the drills are also captured. This market. Zhu's current sales strategy is still in the consumables market, and the international tool giants are doing supporting market and solution market. This is our shortcoming. We are also trying to enter this sales stage.†I can see that Li The screen is not satisfied with the current results, and what is urgently needed is to build a brand.
To this end, Li Ping said sincerely: "We are doing the 'Twelfth Five-Year Plan', the goal is to achieve 2.5 billion yuan, to enter the top ten in the world, the number of CNC blades should reach 60 million, and the overall tool should be 6 million. What we need is that everyone knows the drill, understands the drill, and don’t use the old impression to circle the drill."
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