After more than a decade of development, China's smart home has gradually transformed from concept to reality, and the market has matured. The acceptance of smart homes by the general public has changed from the original wait-and-see attitude to the current experience stage. In other words, smart homes are beginning to change from products to products.
Products and commodities are actually two concepts. Each commodity will undergo a product to commodity stage. For each manufacturer, developing and producing an item, the produced item is called a product. Products are put into the market and become commodities. In the initial stage of design, the product will take into account the needs of the market, but designers will still inevitably have a large number of supervisors. If the judgment is correct, the product will adapt to the market and meet or exceed the customer's needs. This is a good product. Conversely, even if the product is fully functional, inexpensive and high quality, but deviated from customer needs, even a good product, it can not be considered a good product. From this, we can conclude that the value of products and goods is not equal, and the criteria for judgment are not the same. A good product may not necessarily be a good product, but a good product requires that the prerequisite is a good one. The product.
Like other high-tech products, smart homes are first developed in Europe and the United States, and domestic models are replicated. This is true of home appliances and digital products. In view of this, at the initial stage of smart home, many domestic manufacturers completely copied the European and American model, especially in terms of product and system design. According to the development path of home appliances and digital products, this does not seem to have any problems, but the reality has given these pioneers a lesson --- smart home industry, the European and American models will not work, as in the previous years, the market It has not been done and it is worth reflecting on.
After encountering resistance, the insiders calmed down and did a lot of analysis. Eventually they discovered that the problem was not in this part of the market. Instead, in terms of product design, we briefly analyzed the situation of customers in Europe and the United States, Europe, and Asia. The living conditions are not the same. European and American urban households are mainly single-family (commonly known as villas), while in Asia, including Japan, South Korea, and China, due to limited arable land resources, urban households are mainly gregarious (commonly known as apartments). . Take Ma Yun, for example, the billion dollar mansion in Hong Kong is actually a floor top floor, not a villa. The division of villas and apartments from the property category is completely two concepts, and the requirements for smart home products are also different. Domestic copy of Europe and the United States for the villa design products, do the market in the country, the apartment is not to go in. The domestic villa resources are scarce, so this is undoubtedly to make the market smaller.
It is precisely because most of the foreign users are based on single-family homes, which are different from apartment houses in China. Most of them are on the outskirts and small towns. The villas on the first floor of foreign countries are basically glass walls, and their anti-theft capabilities are poor. The most important thing is the security alarm module in smart home systems, followed by light and background music. As for the home theater module, there are companies specializing in such companies abroad, with a high degree of professionalism, and smart home manufacturers can do very little.
The last point is that people in Europe and the United States have very high DIY skills and are also very interested in researching something. European and American families basically have their own toolbox, change water and electricity, change circuits, and install air conditioners. Basically, they do it themselves. So they have a fast grasp of the application of smart home systems, and acceptance is also high. This fear in China is terrible. Many male owners of the family now have to ask electricians for a light bulb. This kind of customer has strong dependence and quantity, and the cost of after-sales service alone is estimated to be astonishingly high.
The above list of points is only a small part of the many differences between domestic and international smart home industries. I have not done any specific and profound research. For the smart home industry, the European and American models can hardly be referenced. To study foreigners, it is better to calm down to study the Chinese market, like Baidu, to do localization, and to be a smart home product with Chinese characteristics.
Products and commodities are actually two concepts. Each commodity will undergo a product to commodity stage. For each manufacturer, developing and producing an item, the produced item is called a product. Products are put into the market and become commodities. In the initial stage of design, the product will take into account the needs of the market, but designers will still inevitably have a large number of supervisors. If the judgment is correct, the product will adapt to the market and meet or exceed the customer's needs. This is a good product. Conversely, even if the product is fully functional, inexpensive and high quality, but deviated from customer needs, even a good product, it can not be considered a good product. From this, we can conclude that the value of products and goods is not equal, and the criteria for judgment are not the same. A good product may not necessarily be a good product, but a good product requires that the prerequisite is a good one. The product.
Like other high-tech products, smart homes are first developed in Europe and the United States, and domestic models are replicated. This is true of home appliances and digital products. In view of this, at the initial stage of smart home, many domestic manufacturers completely copied the European and American model, especially in terms of product and system design. According to the development path of home appliances and digital products, this does not seem to have any problems, but the reality has given these pioneers a lesson --- smart home industry, the European and American models will not work, as in the previous years, the market It has not been done and it is worth reflecting on.
After encountering resistance, the insiders calmed down and did a lot of analysis. Eventually they discovered that the problem was not in this part of the market. Instead, in terms of product design, we briefly analyzed the situation of customers in Europe and the United States, Europe, and Asia. The living conditions are not the same. European and American urban households are mainly single-family (commonly known as villas), while in Asia, including Japan, South Korea, and China, due to limited arable land resources, urban households are mainly gregarious (commonly known as apartments). . Take Ma Yun, for example, the billion dollar mansion in Hong Kong is actually a floor top floor, not a villa. The division of villas and apartments from the property category is completely two concepts, and the requirements for smart home products are also different. Domestic copy of Europe and the United States for the villa design products, do the market in the country, the apartment is not to go in. The domestic villa resources are scarce, so this is undoubtedly to make the market smaller.
It is precisely because most of the foreign users are based on single-family homes, which are different from apartment houses in China. Most of them are on the outskirts and small towns. The villas on the first floor of foreign countries are basically glass walls, and their anti-theft capabilities are poor. The most important thing is the security alarm module in smart home systems, followed by light and background music. As for the home theater module, there are companies specializing in such companies abroad, with a high degree of professionalism, and smart home manufacturers can do very little.
The last point is that people in Europe and the United States have very high DIY skills and are also very interested in researching something. European and American families basically have their own toolbox, change water and electricity, change circuits, and install air conditioners. Basically, they do it themselves. So they have a fast grasp of the application of smart home systems, and acceptance is also high. This fear in China is terrible. Many male owners of the family now have to ask electricians for a light bulb. This kind of customer has strong dependence and quantity, and the cost of after-sales service alone is estimated to be astonishingly high.
The above list of points is only a small part of the many differences between domestic and international smart home industries. I have not done any specific and profound research. For the smart home industry, the European and American models can hardly be referenced. To study foreigners, it is better to calm down to study the Chinese market, like Baidu, to do localization, and to be a smart home product with Chinese characteristics.
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