According to the US "Pittsburgh Business Times" report, Kennametal announced on October 12 that its WIDIA product group was officially launched, thus completing the transfer of all its existing metal cutting tool and tool system brands to two separate Work in the product group - WIDIA and Kennametals product group.
The two groups will be market-oriented separately. The WIDIA brand will primarily sell products through distribution and selective direct customers; the Kennametals brand is targeted at a direct brand and can also be sold through a selectable value-added agent.
According to a report released by Kenner, this move is part of the company's corporate strategy, which is designed to make it easier for customers around the world to access their metal cutting products and services, focus on corporate design and marketing investments, and reduce inventory. The number of products and build a distribution brand.
Kenner Cardoso, Chairman and CEO of Kenner, said that customers will benefit from Kennametal's improvement of corporate organization. "They will become easier to do business with us."
The two groups will be market-oriented separately. The WIDIA brand will primarily sell products through distribution and selective direct customers; the Kennametals brand is targeted at a direct brand and can also be sold through a selectable value-added agent.
According to a report released by Kenner, this move is part of the company's corporate strategy, which is designed to make it easier for customers around the world to access their metal cutting products and services, focus on corporate design and marketing investments, and reduce inventory. The number of products and build a distribution brand.
Kenner Cardoso, Chairman and CEO of Kenner, said that customers will benefit from Kennametal's improvement of corporate organization. "They will become easier to do business with us."
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