The construction of the brand and the shaping of the image are of utmost importance to the doors and windows companies. If the doors and windows enterprises want to develop by leaps and bounds, they must pay close attention to brand building. However, looking at the current door and window industry, most companies have some problems in brand image building. The following managers of Yang Nan Door and Window Factory have analyzed several issues that should be noticed when opening up the market for door and window companies.
Do not only emphasize the value of the price and not compete for the limited market share. Some window and door manufacturers do not hesitate to lure consumers to the price of “bleedingâ€. The fact that the industry is not regulated is one aspect. However, if you want to use "speculative" methods to run a business, you will surely be dying. The price of doors and windows cannot be maintained because it does not reflect its due value. Of course, consumption cannot continue. "A penny and a piece of goods," this simply means the use value of the product itself. To achieve "a lot of money", we must give "goods" to something more valuable.
To avoid over-promotion There was once a well-known large-scale building materials mall, after the "Door and Window Festival" had "door and window week" and then "window and window event", etc., and saw the market is full of cars, a piece of prosperous. However, after the consumers waited and watched for their paralysis, the mall was very poor. In the regional market, the various brands of doors and windows are also full of tricks in the promotion methods: speculation concepts, shopping prices, and ultimately become a vicious circle can not extricate themselves. If you are not sure of the company's continued competitiveness and growth, and do not enhance the core competitiveness of the company, you will only survive harder or decline faster.
Over-promotion is the result of homogenization of door and window products. The problem to be solved is naturally product innovation. In order to prevent competitors from imitating, it is necessary to change the technology of the new product R&D model, and form a market barrier before the product is born, and strengthen the market appeal of the product.
Never Overlook Corporate Image Ignoring Product Image This image is more concentrated in large and medium-sized doors and windows. In the impression of consumers, at most, only their advertisements or certain companies are known to have a strong and reputable reputation, but they know little about their products. Although corporate image is important, the competition for market share mainly depends on the product image, that is, the construction of the product brand, and not just the prominent corporate brand. Consumers buy products rather than the name of a company.
Can not just re-sale in the light of pre-sale and after-sales products to sell when the product is too hype, any brand of products can be warranty for 15 years, 20 years. After consumers use the problem, they are rushing to the side, and the situation is serious and they simply go behind the door...
In fact, many companies are also concerned about after-sales, but because this service requires a large expenditure, the customer management system alone requires a lot of financial, human and material resources. If the after-sales service management is too rude, the customer's own data will not reach the level of marketing services, and it will be impossible to conduct market segmentation.
Do not only emphasize the value of the price and not compete for the limited market share. Some window and door manufacturers do not hesitate to lure consumers to the price of “bleedingâ€. The fact that the industry is not regulated is one aspect. However, if you want to use "speculative" methods to run a business, you will surely be dying. The price of doors and windows cannot be maintained because it does not reflect its due value. Of course, consumption cannot continue. "A penny and a piece of goods," this simply means the use value of the product itself. To achieve "a lot of money", we must give "goods" to something more valuable.
To avoid over-promotion There was once a well-known large-scale building materials mall, after the "Door and Window Festival" had "door and window week" and then "window and window event", etc., and saw the market is full of cars, a piece of prosperous. However, after the consumers waited and watched for their paralysis, the mall was very poor. In the regional market, the various brands of doors and windows are also full of tricks in the promotion methods: speculation concepts, shopping prices, and ultimately become a vicious circle can not extricate themselves. If you are not sure of the company's continued competitiveness and growth, and do not enhance the core competitiveness of the company, you will only survive harder or decline faster.
Over-promotion is the result of homogenization of door and window products. The problem to be solved is naturally product innovation. In order to prevent competitors from imitating, it is necessary to change the technology of the new product R&D model, and form a market barrier before the product is born, and strengthen the market appeal of the product.
Never Overlook Corporate Image Ignoring Product Image This image is more concentrated in large and medium-sized doors and windows. In the impression of consumers, at most, only their advertisements or certain companies are known to have a strong and reputable reputation, but they know little about their products. Although corporate image is important, the competition for market share mainly depends on the product image, that is, the construction of the product brand, and not just the prominent corporate brand. Consumers buy products rather than the name of a company.
Can not just re-sale in the light of pre-sale and after-sales products to sell when the product is too hype, any brand of products can be warranty for 15 years, 20 years. After consumers use the problem, they are rushing to the side, and the situation is serious and they simply go behind the door...
In fact, many companies are also concerned about after-sales, but because this service requires a large expenditure, the customer management system alone requires a lot of financial, human and material resources. If the after-sales service management is too rude, the customer's own data will not reach the level of marketing services, and it will be impossible to conduct market segmentation.
Laminate Flooring Molding Co., Ltd. , http://www.nslaminateflooring.com