China's current door and window industry is facing a key is the product of serious lack of independent development and innovation, who can grasp the product upgrade "highlands", who can lead all the way to become the industry leader.
One of the cities: how brand marketing "selling"?
Opinion: Quality is the cornerstone, and the implementation of the brand development route, "activation" of market quality is the prerequisite for survival, and brand is the guarantee for the survival of the company. After experiencing low-level commercial warfare methods such as product warfare, concept warfare, price warfare, and advertising warfare, enterprises will eventually enter the high-level commercial warfare stage—brand warfare. Therefore, the brand battle is known as the "last business war." Chuan Wang Wood believes that any door and window company that wants to win the brand strategy must pay attention to brand development. In 2011, it will be the most fierce competition in the marketing of doors and windows. Only adopting a sensible and pragmatic strategy in marketing and continuous innovation can it impress consumers, achieve good results and establish their own brand image.
The premise of marketing innovation is to tightly focus on marketing 4P: PRODUCT, PRICE, PLACE, and PROMOTION, which integrates marketing concepts such as theme marketing, event marketing, and experience marketing. roll out. At present, the marketing level of China's doors and windows enterprises is still in the initial stage, and innovation in marketing has just begun to imitate and explore.
Here are some innovative ways of marketing model + profit model:
Yingshi No.2: How to design a product design?
Viewpoint: Differentiated product design, accurate grasp of the future styles of doors and windows, and trend-oriented door and window products, differentiated marketing is a constant key to success. Now, the key to the door and window industry is the serious shortage of independent development and innovation of products, and who can grasp the products. By upgrading the "Highlands," anyone can lead the way and become the leader in the industry. Enterprises without product development are always the followers of the market, and it is difficult to make great achievements. In 2011, where the design of doors and windows goes, we will further study the overall development trend of the home industry.
1. Research and grasp of product styles and fashion trends. Chuan Wang Wood believes that the design of doors and windows products should be the same as the product design of other industries and emphasize the combination with aesthetics, that is, the concept of "window and window aesthetics". As long as the overall essence of aesthetics is in place, designing with the principle of ergonomics can create a good product.
2. The comprehensive utilization of new building materials and the outstanding innovation of doors and windows. The supporting use of new materials is a shortcut for door and window design, such as new technology glass, new plates, special handles, supporting hardware, sealing strips, art locks, creative paint effects, and so on, especially for hardware accessories in the design of doors and windows. It occupies a very important position. Some articles said that "its status can be compared with the role of the engine in the automobile industry and the role of the CPU in the computer industry."
The functional development of doors and windows, such as professional highlight earthquake, sound insulation, waterproof, thermal insulation, wind protection, thermal insulation, and 100% healthy environment-friendly doors and windows are all segments of the market. Secondly, through the innovation of the structure and the innovation of opening the operating device, it is also a new attempt of individual companies to realize the diversified opening and ventilation methods of the door. But in the past, these areas have not received the attention of the door and window companies. With the development of the industry and the improvement of upstream and downstream supporting industries for doors and windows, this will trigger an innovation storm.
3. Diversified product line development. Such as high-end solid wood doors, mid-range solid wood composite doors, low-grade plywood doors, and staircase handrails were comprehensively launched to broaden the road for enterprises, and also expanded the profit sources for dealers, reducing the risk of dealers living in economic crisis.
4, improve the store's image design and display effect. The store is a T-shaped platform for doors and windows brands, so the doors and windows enterprises should unify the image of the store, through the overall planning of each store, organic integration of store signs, internal image, product display, space circuit layout, jewelry decoration, regional division, etc. , To form a kind of overall effect, make the exhibition hall gentrified, artistic, vivid, and convenient. It has the function of making customers enjoy the experience and enjoy shopping, thus subtly improving the discourse power of the products and the influence of the wooden door brand, greatly increasing Order success rate. Among them, the configuration of lights, the decoration of green plants, the culture of storefronts, the fitting of soft accessories, the uniform of the staff's dress, the professionalism of employees, and the mental outlook are all very important elements of display. They are integrated into the sales of products. Booster.
Of course, all of the above, product quality is the most basic, no quality design is lifeless. In addition, unique and innovative designs and inventions must apply for patents and use intellectual property laws to prevent other companies from squeezing their own proprietary knowledge to prevent them from being imitated and squeeze themselves out of the market. Although the imitation of doors and windows industry is serious, the trend will gradually tend to protect intellectual property rights.
One of the cities: how brand marketing "selling"?
Opinion: Quality is the cornerstone, and the implementation of the brand development route, "activation" of market quality is the prerequisite for survival, and brand is the guarantee for the survival of the company. After experiencing low-level commercial warfare methods such as product warfare, concept warfare, price warfare, and advertising warfare, enterprises will eventually enter the high-level commercial warfare stage—brand warfare. Therefore, the brand battle is known as the "last business war." Chuan Wang Wood believes that any door and window company that wants to win the brand strategy must pay attention to brand development. In 2011, it will be the most fierce competition in the marketing of doors and windows. Only adopting a sensible and pragmatic strategy in marketing and continuous innovation can it impress consumers, achieve good results and establish their own brand image.
The premise of marketing innovation is to tightly focus on marketing 4P: PRODUCT, PRICE, PLACE, and PROMOTION, which integrates marketing concepts such as theme marketing, event marketing, and experience marketing. roll out. At present, the marketing level of China's doors and windows enterprises is still in the initial stage, and innovation in marketing has just begun to imitate and explore.
Here are some innovative ways of marketing model + profit model:
Yingshi No.2: How to design a product design?
Viewpoint: Differentiated product design, accurate grasp of the future styles of doors and windows, and trend-oriented door and window products, differentiated marketing is a constant key to success. Now, the key to the door and window industry is the serious shortage of independent development and innovation of products, and who can grasp the products. By upgrading the "Highlands," anyone can lead the way and become the leader in the industry. Enterprises without product development are always the followers of the market, and it is difficult to make great achievements. In 2011, where the design of doors and windows goes, we will further study the overall development trend of the home industry.
1. Research and grasp of product styles and fashion trends. Chuan Wang Wood believes that the design of doors and windows products should be the same as the product design of other industries and emphasize the combination with aesthetics, that is, the concept of "window and window aesthetics". As long as the overall essence of aesthetics is in place, designing with the principle of ergonomics can create a good product.
2. The comprehensive utilization of new building materials and the outstanding innovation of doors and windows. The supporting use of new materials is a shortcut for door and window design, such as new technology glass, new plates, special handles, supporting hardware, sealing strips, art locks, creative paint effects, and so on, especially for hardware accessories in the design of doors and windows. It occupies a very important position. Some articles said that "its status can be compared with the role of the engine in the automobile industry and the role of the CPU in the computer industry."
The functional development of doors and windows, such as professional highlight earthquake, sound insulation, waterproof, thermal insulation, wind protection, thermal insulation, and 100% healthy environment-friendly doors and windows are all segments of the market. Secondly, through the innovation of the structure and the innovation of opening the operating device, it is also a new attempt of individual companies to realize the diversified opening and ventilation methods of the door. But in the past, these areas have not received the attention of the door and window companies. With the development of the industry and the improvement of upstream and downstream supporting industries for doors and windows, this will trigger an innovation storm.
3. Diversified product line development. Such as high-end solid wood doors, mid-range solid wood composite doors, low-grade plywood doors, and staircase handrails were comprehensively launched to broaden the road for enterprises, and also expanded the profit sources for dealers, reducing the risk of dealers living in economic crisis.
4, improve the store's image design and display effect. The store is a T-shaped platform for doors and windows brands, so the doors and windows enterprises should unify the image of the store, through the overall planning of each store, organic integration of store signs, internal image, product display, space circuit layout, jewelry decoration, regional division, etc. , To form a kind of overall effect, make the exhibition hall gentrified, artistic, vivid, and convenient. It has the function of making customers enjoy the experience and enjoy shopping, thus subtly improving the discourse power of the products and the influence of the wooden door brand, greatly increasing Order success rate. Among them, the configuration of lights, the decoration of green plants, the culture of storefronts, the fitting of soft accessories, the uniform of the staff's dress, the professionalism of employees, and the mental outlook are all very important elements of display. They are integrated into the sales of products. Booster.
Of course, all of the above, product quality is the most basic, no quality design is lifeless. In addition, unique and innovative designs and inventions must apply for patents and use intellectual property laws to prevent other companies from squeezing their own proprietary knowledge to prevent them from being imitated and squeeze themselves out of the market. Although the imitation of doors and windows industry is serious, the trend will gradually tend to protect intellectual property rights.
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