Whether it is reasonable for raw materials to drive up the price of cosmetics to increase collective “strength”

Following the price adjustments for winterwear and luxury handbags, there has been no sudden movement of cosmetics, and the first-tier brands will collectively increase their prices.

A month ago, the news of cosmetic price hikes was collectively denied by brands and shopping malls. A month later, the price increase became a reality.

It has been reported that since January 1, 2011, many first-line cosmetics have collectively increased their prices from New Year's Day, with an increase of 5%-10%.

First-line cosmetics prices According to the Beijing Evening News, New World, Contemporary, Dorset, Cuiwei and other shopping malls have received notifications of price increases from international cosmetics brands, including Dior, Lancome, Biotherm, Chanel and other seven brands, an increase of 5% To 10%. Among them, two-thirds of Lancome's products are included in the price increase.

The collective price increase provoked people to guess that since the beginning of this year, there has been no big price adjustment in cosmetics prices. The sudden price increase was surprising, but the most common is the direct collective price increase of the business.

From a past point of view, before the price adjustment was only individual brands, collective prices like this one are rare.

Is the collective price increase reasonable?

Is the collective price increase suspected of monopoly?

Qiu Baochang, head of the China Consumers Association's lawyers group, told the Beijing Evening News that although there is currently no trace of collusion of price increases, many brands have collectively raised prices at the same time, allegedly acting in concert, and violating antitrust laws.

Reasons for Price Rise For the price increase, the mall said that the reason given by the manufacturer was “the price of raw materials has risen.”

Industry sources also said that the increase in cosmetics prices has been related to a substantial increase in the cost of cosmetics this year. The prices of basic cosmetics such as emulsifiers and oils rose, and high-end cosmetics spent a lot of money on packaging, and pulp and other packaging materials also had a lot of price increases.

The price of cosmetics is affected by many factors such as raw material costs, labor costs, exchange rate fluctuations, taxes, inflation and market conditions. According to reports, the foreign brand L'Oreal also said that the company is currently being affected by "unfavorable factors such as rising raw material costs, higher tax burdens, and rising inflation."

Experts: Reasons for price increase are untenable. According to reports, marketing expert Mu Feng believes that the reason for the increase in high-end cosmetics is untenable. Because the premium space for these products is very large, the cost increase does not have an absolute impact on them.