Similar products, blind imitation follow the trend will make companies into marketing, and differentiated marketing is no different from the cool summer in a dose of cool, make people feel fresh and unforgettable.
In 2010, what are the new trends in daily hardware differentiated marketing? Look at Xiaobian for you.
First, high-end marketing: Gift Hardware
Gift hardware is becoming more and more popular in the hardware market, and daily hardware has come to opportune moments to “take a sliceâ€. However, various types of exhibitions will be held, which will lead to exhibitors visiting merchants to purchase hardware and gifts. Even daily hardware in many places, They also hang the "gift hardware" brand in a conspicuous place. Gift hardware and fine beautiful packaging and a certain degree of practicality have been favored by consumers.
Zhang Xiaoquan also recently introduced a "gift hardware", beautifully packaged "crab eight pieces" is a special product for crabs, there are novel and easy-to-use daily hardware tools such as walnut clips.
Second, fashion marketing: T Taiwan hardware
T station is a place for catwalks. It is colorful and colorful, but now it can also be used to show pots and forks. The demand for daily hardware on T station is not only satisfied with all kinds of models holding pots and developing the show, but Simply fit into the model's clothing.
For example, in Tokyo, a fashion show was sponsored by the kitchen brand Fissler, and Japanese fashion designers played the kitchen brand. The models put down their brand bags, changed their pots and tablespoons, and put on “covered†clothes. 3. The screen, fork and egg beater costume are really refreshing experiences.
Third, the overall marketing: zero as a whole
The overall home furnishing trend has become a trend, and the overall hardware used in the home cannot but be said to be a trend in the future. Whether it is aristocratic style, pastoral style, religiousism or romanticism, it can be matched with a consistent style of hardware. At the same time, the brand produces door hardware, bathroom hardware, living room hardware and cabinet hardware, not only to achieve the same artistic style, but also to take this opportunity to establish a high-end brand image.
Recently, Opal (Italy) Group Co., Ltd. has newly introduced copper home hardware. It effectively integrates scattered resources. From door locks, door touches, cat's eyes, handles to cabinets, bathroom towels racks and The clothes hooks in the room create a compatible hardware system.
Fourth, color marketing: colorful
How does the gray faucet transform itself into a beautiful work of art? How can a unique homogenized market attract attention?
Scientific research shows that if companies use blue, green and other cool colors and low brightness, poor contrast color, can give people a calm, stable feeling; if the company uses red, orange, yellow and other warm colors and contrasting colors, Although people's visual impact is strong and gives people a sense of excitement, but the trust is poor. Enterprises can determine the product's color combination based on their own positioning and perception of consumers.
It is understood that on the market, bath towels racks, double bar towel racks, clothes hooks, toilet brushes, etc. constitute 7 sets of color pendants sold for more than 1,000 yuan, more than the price of similar ordinary 7-piece set higher than 400 yuan. Visible color marketing Unlimited business opportunities.
Postscript:
Innovation and constant change are constant truths for any industry. Taking the initiative to seek new changes can enable companies to take the lead and reduce competitive pressures.
Daily-use hardware companies should actively use differentiated marketing to expand their differences with their competitors and create profitable space for the company.