The hardware tool industry has broad prospects for development, but it also faces severe challenges. In particular, after experiencing the financial crisis in 2008, some hardware and tool companies began to shift from foreign trade to domestic sales. The domestic hardware and tool industry intensified competition, and the hardware tool competition will take place. Some qualitative changes.
The pattern of the hardware tool market is changing. Some well-known tool companies have entered the domestic market. The hardware tool industry will produce a series of reactions and some qualitative changes will occur at the same time. The giant hardware giant Hangzhou Superstar Technology Co., Ltd. will enter the domestic market and will stir up a big change in the industry. The most affected are the small and medium-sized enterprises in China's hardware industry. Superstar Technology is the leading enterprise in hand tool products in China's tool hardware industry. The company's main business is the development, production and sales of tool hardware products such as hand tools and hand-held power tools. The main products are: hand tools, hand-held power tools and other tool hardware products, hand tools sales accounted for more than 90% of the company's total sales.
With the expansion of the influence of the company’s own branded products and the recognition and trust of the customers for the company’s products and brands, the sales amount and proportion of the company’s own brands have generally risen. In 2009, the amount of sales of own-brand products increased compared to 2007. 54.01%, the proportion of sales increased from 10.27% in 2007 to 14.66% in 2009, showing that the company's strategic goal of creating its own brand and expanding its own brand is gradually realized.
Superstar Technology has entered the domestic market as if it were a stumbling tide. According to relevant professionals, the entry of superstar technology will inevitably lead to the bankruptcy of small companies in a short period of time. Large and medium-sized hardware companies will face severe challenges.
The pattern of the hardware market in the future will shift from a diversified and different level to a tree-shaped industry structure in which the leading enterprises occupy a major position.