Driven by the trend of informatization, in recent years, the standard and scope of e-commerce in China have rapidly expanded, and many hardware companies have also tested water network marketing to win more market share for enterprises. The hardware network marketing skills are different and have their own merits.
The difference between hardware network marketing and traditional marketing
We know that online marketing is an emerging marketing method. In China, Internet marketing started late. It wasn't until 1996 that it began to be tried by Chinese companies. It has obvious advantages over traditional marketing methods.
First of all, the network media has the characteristics of wide spread, fast speed, no time and geographical restrictions, no time constraints, detailed content, multimedia transmission, vivid images, two-way communication, rapid feedback, etc., which is conducive to improving the efficiency of corporate marketing information dissemination and enhancement. The effect of corporate marketing information dissemination reduces the cost of corporate marketing information dissemination.
Second, online marketing has no store rental costs. And to achieve product sales, can help companies reduce inventory pressure and reduce operating costs.
Third, the international Internet covers the global market, through which companies can quickly and easily enter any country’s market. In particular, the second ministerial meeting of the WTO decided not to levy tariffs on Internet trade before the next ministerial meeting. Internet marketing has also set up a green channel for enterprises to reach the international market.
Fourth, on the Internet, any company is not limited by its own scale. It can equally access information from all over the world and display itself equally. This creates an excellent space for SMEs to develop. Using the Internet, SMEs can quickly establish their own global information network and trade network at a very small cost. They can quickly transfer product information to large companies that previously had only strong financial resources in order to reach out to the market. Large companies compete. From this perspective, online marketing provides a powerful competitive weapon for SMEs that are just starting out and face strong competitors.
Fifth, online marketing enables consumers to have more freedom of choice than traditional marketing. Consumers can, based on their own characteristics and needs, not be geographically or time-limited on the global scale, quickly find products to meet, and make full comparisons, which will help save consumers' transaction time and transaction costs. In addition, the Internet can also help companies achieve one-to-one communication with consumers, so that companies can provide one-on-one personalized services to meet the individual needs of consumers.
The difference between hardware network marketing and traditional marketing customer negotiations
Although online marketing has great advantages compared with traditional marketing, everything has its own strengths and weaknesses, and although network marketing has powerful vitality, it also has certain deficiencies. For example, online marketing, especially online distribution, can not satisfy the psychological needs of individual consumers. That is, they cannot immediately go to the scene and watch products. This requires the network marketing specialist to master some relevant skills in the marketing process.