For the expansion of cosmetics franchise stores, especially the rapid expansion of local brands, industry experts have realized that the expansion of the "sequel" to this new channel, in addition to the lack of quality stores, as well as the original single store profitability continues to decline, even more There is a voice saying that "the industry appears to be slightly saturated." The support for the remarks is that the annual growth in the total consumption of Chinese cosmetics is more than 20%, while the annual growth of cosmetics specialty stores is as high as 30%.
For the "industry's micro-saturation theory," Tu Jiahui is directly called "unsaturated." "After more than 20 years of insight into the Chinese market and the development experience of the personal care industry at home and abroad, there is still great potential in the domestic personal care product market. In the nearest example, there are 400 Watsons stores in one Taiwan Province alone. With more than 100 Watsons in the SAR, and only 600 Watsons in mainland China, China has a vast territory and is growing rapidly, so the domestic market for professional personal care is still not saturated."
For the sales situation of the original shops, Tu Jiahui told reporters, “We have a well-established performance evaluation system. In measuring the sales performance of the stores, the speed of new store expansion is one of the indicators, and we also have the same store growth rate. The assessment of such aspects. In the current situation of this system, for the Watsons, the operation of the old shop is still very good."
In addition, Watson’s new concept store is regarded by the industry as an important step in upgrading and upgrading existing stores. Currently, Watson’s new concept store only has three stores in Tianjin, Beijing, and Harbin. Will it accelerate the promotion of new concept stores in the future? Tu Jiahui said: "The new concept store is a new attempt in the industry, and there is a wider standard for the evaluation of concept stores, and this at least takes more than one year to reach a conclusion. Therefore, other new stores have not yet been considered. "The model." He also stressed that as long as consumers demand, does not rule out the development of new concept stores in second and third-tier cities.
For the "industry's micro-saturation theory," Tu Jiahui is directly called "unsaturated." "After more than 20 years of insight into the Chinese market and the development experience of the personal care industry at home and abroad, there is still great potential in the domestic personal care product market. In the nearest example, there are 400 Watsons stores in one Taiwan Province alone. With more than 100 Watsons in the SAR, and only 600 Watsons in mainland China, China has a vast territory and is growing rapidly, so the domestic market for professional personal care is still not saturated."
For the sales situation of the original shops, Tu Jiahui told reporters, “We have a well-established performance evaluation system. In measuring the sales performance of the stores, the speed of new store expansion is one of the indicators, and we also have the same store growth rate. The assessment of such aspects. In the current situation of this system, for the Watsons, the operation of the old shop is still very good."
In addition, Watson’s new concept store is regarded by the industry as an important step in upgrading and upgrading existing stores. Currently, Watson’s new concept store only has three stores in Tianjin, Beijing, and Harbin. Will it accelerate the promotion of new concept stores in the future? Tu Jiahui said: "The new concept store is a new attempt in the industry, and there is a wider standard for the evaluation of concept stores, and this at least takes more than one year to reach a conclusion. Therefore, other new stores have not yet been considered. "The model." He also stressed that as long as consumers demand, does not rule out the development of new concept stores in second and third-tier cities.