At present, 20% of the world's population consumes 80% of the earth's resources; 5,000 people die every day from drinking water pollution, 1 billion drink no safe drinking water, nearly 1 billion face famine, and 13 million hectares of forest disappear every year One-quarter of mammals, one-eighth of birds, and one-third of amphibians are facing extinction; three-quarters of fisheries have been depleted, abandoned, or are threatened with reduced yields; species are dead faster than they are natural 1000 times of reproduction.
Humans, the terminal of the world's top predators and all food chains, used their 200,000 years of history to storm the four billion years of accumulated heritage of the Earth. The kinds of nature that were added to the past are returning to humanity in various ways. Concerns about the ecological crisis have forced humans to re-examine the relationship between themselves and nature, and then correct the human's own ecological development concept. You and I, as individuals, have no solution to the ecological crisis. But the only solution lies in the 6.8 billion people.
At present, the cosmetics industry has also set off an environmental protection trend. From product manufacturing to brand promotion, it is linked to environmental protection and low carbon. This is a good trend. It can contribute to the protection of the global environment in terms of general direction, and it will come for the cosmetics industry itself. It can be said that low-carbon environmental protection can also be used as a selling point to better develop the market. It is clear that green cosmetics can make beautiful industries more beautiful.
Environmental protection should be implemented in an environmentally friendly manner. It is not the responsibility of any enterprise. Environmental protection is the responsibility of every enterprise and every earth person. The key to the problem lies in how we understand environmental protection and whether it has been implemented. Some companies will think that doing business is all about economic construction as the center, and all for the purpose of sales. Environmental protection is nothing but a high-sounding nephew.
It can be said that there are still a lot of companies on the market that do not pay attention to environmental protection. Of course, there are also many companies that claim to be environmentally friendly, but they are just saying it. In fact, how many consumers will believe in them?
Environmental protection does not mean that it is in the mouth, but it must be done practically. Nowadays, environmental protection and low-carbon have become the trend of the times. It can be described as a low-carbon road, and it must be called environmental protection. "This product is not environmentally friendly and I will not buy it." For such a sentence, it has been mentioned by more and more "trend" people.
Ever since, China has heard "eco-friendly" in every session. People in the business community are moving faster than the average person, because as long as the product is associated with "environmental protection," it must be much more operational. So, go out and ask any business, “Your product is environmentally friendly?†This businessman must be patting his chest to tell us, “100% environmental protection and low carbon.â€
However, the “environmental and low-carbon†advocated by local daily chemical manufacturers is often suspected by Chinese consumers. Of course, on this topic of doubt, the local daily chemical company has already become accustomed to it. The reason for suspicion is naturally local brands, and there are unsatisfactory areas in terms of production and packaging. In addition, there are individual manufacturers for the sake of profit without breaking the means to undermine the environmental protection, this irresponsible market behavior, undoubtedly brought cracking crackdown on the local cosmetics companies.
Compared with multinational giants, local companies invest less in environmental protection. The multinational giants such as Procter & Gamble, Unilever and L'Oréal have been involved in environmental protection related corporate activities with the relevant national environmental protection associations and departments. Their investment ratio is relatively large. On the other hand, these multinational giants are manufacturing and operating their products. Throughout the entire process, there is a very strong investment in environmental protection. It can be said that it is almost armed to the teeth.
Of course, we don’t necessarily have to compare ourselves with the multinational giants to compare themselves. The effort of the local daily chemical companies in environmental protection has been much stronger than in the past. In the past, we only dealt with production and sales, almost regardless of the environmental issues in the production process. But now it is different. Many local companies with large scales have started to put environmental protection on the agenda when they build new factories.
Eco-friendly products should be based on the letter to win cosmetics is a product that is directly applied to human skin. For all beauty-loving men and women, cosmetics have long been a necessity in their daily lives. With the further development of the Chinese economy, the Chinese cosmetics market has also grown very rapidly. At present, China is already the third largest consumer market for cosmetics in the world. The Chinese market is still growing at a very high rate every year.
At present, cosmetics made from natural minerals and herbs are the mainstream products in the industry today. For example, Ding Jiayi launched Ding Jiayi - a pure plant brand. Jiuda Cosmetics launched Shenjing Salt Mine Cosmetics based on Jiuda Salt Industry, Han Shujue launched the Youth Olive Series... Foreign giants such as L'Oreal, P&G and Unilever. Not to mention it. At present, almost all cosmetics in the city are natural minerals and herbal plants, and all belong to environmentally-friendly cosmetics.
Environmental cosmetics are in line with the current trend of the times, but we still need to win with "letter." The so-called winning by letter means that consumers cannot be deceived. Usually when we promote our products, we will pat our breasts and say that our products are "natural minerals and pure plant products," but if we add chemical ingredients to the manufacturing process Unexpectedly, it was investigated by relevant departments and reported by relevant media at the same time. It was tantamount to deceiving consumers.
Anyone knows that after all, the market "wins by letter," and fraudulent sales cannot last long. The market is actually very fair. How much sales we “cheat†back from the market will surely be lost all of a day. The final outcome will not only be corporate wealth, but also corporate reputation and brand awareness. At this price, I believe that any company does not want to try.
Where it is said that its products are environmentally-friendly cosmetics, its essential significance is that this product must be safe and reliable. The person in the industry knows that the first important point of cosmetics is to be safe. After all, this is a product that is used on the face or body of human body and is in direct contact with human skin. Even cosmetic products that are functional, if not safe, are not as good as cosmetics that have no effect.
Safety is the most direct expression of environmental protection cosmetics gaining consumer trust. In contrast with security, it is naturally unsafe. But in fact, pure natural minerals and pure plant products can guarantee absolute safety? Obviously not the case, in many cases, the role of objects on the human skin and the reaction is not the same, because the human skin is different, so some skin will apply natural mineral cosmetics, and some skin is applied to pure plant cosmetics.
The difference in the individual's skin, this actually gives the cosmetics industry an opportunity to further segment the market. The multinational day-to-day giants are very professional in the segmentation market. They will develop a professional product according to a specific raw material for each functional detail. There are usually two ways to develop new products. One is that new raw materials are found in the market, and this raw material has very obvious improvement function in a certain place in the human body. At this time, a corresponding one can be developed. The other way is the opposite, that is, a certain place in the human body has this demand, according to this demand to find new materials, or re-development of the original material.
It can be seen how green cosmetics can be won with "letter". It is fundamental to do a good job in scientific research and development. Or develop according to the discovery of new raw materials, or develop new raw materials as needed. From the point of view of R&D, local daily chemical companies are much inferior to international giants of transnationalization.
For every detail of the product packaging, it appears to be a qualified product in the homegrown brand Herborist. However, in the opinion of its European partner Sephora, it is a defective product. Herborist has experienced Sephora’s finicky time after time. After that, it passed the various requirements of Sephora on its shelves. Obviously, in our opinion, there may be no defective products, but in the market it may appear that there are some problematic products. The same goes for environmentally-friendly cosmetics. They can't just think that they are very environmentally friendly, but more importantly, they must be recognized by the market. This needs to be won by letter. It requires brand creators to demand more strictly, every step of the product, and every detail. Take extra attention.
Humans, the terminal of the world's top predators and all food chains, used their 200,000 years of history to storm the four billion years of accumulated heritage of the Earth. The kinds of nature that were added to the past are returning to humanity in various ways. Concerns about the ecological crisis have forced humans to re-examine the relationship between themselves and nature, and then correct the human's own ecological development concept. You and I, as individuals, have no solution to the ecological crisis. But the only solution lies in the 6.8 billion people.
At present, the cosmetics industry has also set off an environmental protection trend. From product manufacturing to brand promotion, it is linked to environmental protection and low carbon. This is a good trend. It can contribute to the protection of the global environment in terms of general direction, and it will come for the cosmetics industry itself. It can be said that low-carbon environmental protection can also be used as a selling point to better develop the market. It is clear that green cosmetics can make beautiful industries more beautiful.
Environmental protection should be implemented in an environmentally friendly manner. It is not the responsibility of any enterprise. Environmental protection is the responsibility of every enterprise and every earth person. The key to the problem lies in how we understand environmental protection and whether it has been implemented. Some companies will think that doing business is all about economic construction as the center, and all for the purpose of sales. Environmental protection is nothing but a high-sounding nephew.
It can be said that there are still a lot of companies on the market that do not pay attention to environmental protection. Of course, there are also many companies that claim to be environmentally friendly, but they are just saying it. In fact, how many consumers will believe in them?
Environmental protection does not mean that it is in the mouth, but it must be done practically. Nowadays, environmental protection and low-carbon have become the trend of the times. It can be described as a low-carbon road, and it must be called environmental protection. "This product is not environmentally friendly and I will not buy it." For such a sentence, it has been mentioned by more and more "trend" people.
Ever since, China has heard "eco-friendly" in every session. People in the business community are moving faster than the average person, because as long as the product is associated with "environmental protection," it must be much more operational. So, go out and ask any business, “Your product is environmentally friendly?†This businessman must be patting his chest to tell us, “100% environmental protection and low carbon.â€
However, the “environmental and low-carbon†advocated by local daily chemical manufacturers is often suspected by Chinese consumers. Of course, on this topic of doubt, the local daily chemical company has already become accustomed to it. The reason for suspicion is naturally local brands, and there are unsatisfactory areas in terms of production and packaging. In addition, there are individual manufacturers for the sake of profit without breaking the means to undermine the environmental protection, this irresponsible market behavior, undoubtedly brought cracking crackdown on the local cosmetics companies.
Compared with multinational giants, local companies invest less in environmental protection. The multinational giants such as Procter & Gamble, Unilever and L'Oréal have been involved in environmental protection related corporate activities with the relevant national environmental protection associations and departments. Their investment ratio is relatively large. On the other hand, these multinational giants are manufacturing and operating their products. Throughout the entire process, there is a very strong investment in environmental protection. It can be said that it is almost armed to the teeth.
Of course, we don’t necessarily have to compare ourselves with the multinational giants to compare themselves. The effort of the local daily chemical companies in environmental protection has been much stronger than in the past. In the past, we only dealt with production and sales, almost regardless of the environmental issues in the production process. But now it is different. Many local companies with large scales have started to put environmental protection on the agenda when they build new factories.
Eco-friendly products should be based on the letter to win cosmetics is a product that is directly applied to human skin. For all beauty-loving men and women, cosmetics have long been a necessity in their daily lives. With the further development of the Chinese economy, the Chinese cosmetics market has also grown very rapidly. At present, China is already the third largest consumer market for cosmetics in the world. The Chinese market is still growing at a very high rate every year.
At present, cosmetics made from natural minerals and herbs are the mainstream products in the industry today. For example, Ding Jiayi launched Ding Jiayi - a pure plant brand. Jiuda Cosmetics launched Shenjing Salt Mine Cosmetics based on Jiuda Salt Industry, Han Shujue launched the Youth Olive Series... Foreign giants such as L'Oreal, P&G and Unilever. Not to mention it. At present, almost all cosmetics in the city are natural minerals and herbal plants, and all belong to environmentally-friendly cosmetics.
Environmental cosmetics are in line with the current trend of the times, but we still need to win with "letter." The so-called winning by letter means that consumers cannot be deceived. Usually when we promote our products, we will pat our breasts and say that our products are "natural minerals and pure plant products," but if we add chemical ingredients to the manufacturing process Unexpectedly, it was investigated by relevant departments and reported by relevant media at the same time. It was tantamount to deceiving consumers.
Anyone knows that after all, the market "wins by letter," and fraudulent sales cannot last long. The market is actually very fair. How much sales we “cheat†back from the market will surely be lost all of a day. The final outcome will not only be corporate wealth, but also corporate reputation and brand awareness. At this price, I believe that any company does not want to try.
Where it is said that its products are environmentally-friendly cosmetics, its essential significance is that this product must be safe and reliable. The person in the industry knows that the first important point of cosmetics is to be safe. After all, this is a product that is used on the face or body of human body and is in direct contact with human skin. Even cosmetic products that are functional, if not safe, are not as good as cosmetics that have no effect.
Safety is the most direct expression of environmental protection cosmetics gaining consumer trust. In contrast with security, it is naturally unsafe. But in fact, pure natural minerals and pure plant products can guarantee absolute safety? Obviously not the case, in many cases, the role of objects on the human skin and the reaction is not the same, because the human skin is different, so some skin will apply natural mineral cosmetics, and some skin is applied to pure plant cosmetics.
The difference in the individual's skin, this actually gives the cosmetics industry an opportunity to further segment the market. The multinational day-to-day giants are very professional in the segmentation market. They will develop a professional product according to a specific raw material for each functional detail. There are usually two ways to develop new products. One is that new raw materials are found in the market, and this raw material has very obvious improvement function in a certain place in the human body. At this time, a corresponding one can be developed. The other way is the opposite, that is, a certain place in the human body has this demand, according to this demand to find new materials, or re-development of the original material.
It can be seen how green cosmetics can be won with "letter". It is fundamental to do a good job in scientific research and development. Or develop according to the discovery of new raw materials, or develop new raw materials as needed. From the point of view of R&D, local daily chemical companies are much inferior to international giants of transnationalization.
For every detail of the product packaging, it appears to be a qualified product in the homegrown brand Herborist. However, in the opinion of its European partner Sephora, it is a defective product. Herborist has experienced Sephora’s finicky time after time. After that, it passed the various requirements of Sephora on its shelves. Obviously, in our opinion, there may be no defective products, but in the market it may appear that there are some problematic products. The same goes for environmentally-friendly cosmetics. They can't just think that they are very environmentally friendly, but more importantly, they must be recognized by the market. This needs to be won by letter. It requires brand creators to demand more strictly, every step of the product, and every detail. Take extra attention.