Imported cars are cheaper: Will imported car tariffs be reduced if domestic cars are lowered?

Imported cars are really cheap: 700,000 luxury cars are now at this price! Will domestic cars be affected? Not long ago, the State Council Customs Tariff Commission issued an announcement. Starting July 1, 2018, the tariff rate on imported vehicles with a tax rate of 25% will be reduced to 15%, and the tax rate on imported auto parts will be reduced to 6%. Does this affect geometry for consumers and dealers? 12b6ffbefb214f4db6694cec23e9238c.jpg Import vehicle tariffs are lowered: dealers cut prices in advance, consumer response is not the same as the news of car tariff reductions, CCTV financial reporters visited a number of imported car 4S stores in Shenzhen, dealers told reporters, although there is still a period of time from July 1 However, they have already cut prices in advance. For example, in a 4S shop, the original model with a price of 72,4800 yuan was 67,7800 yuan after the price cut, and the price reduction was about 6.5%. Xing Wen, the manager of Shenzhen Huaxi Auto Sales & Service Co., Ltd.: It has an overall tax rate accounting method. For us, a car is probably a discount that can be reduced to at least 5 to 10 points. Xing Wen told reporters that after the tariff reduction of imported cars, it is conducive to the increase of profits in the store. After the sales price of imported cars declines in the future, the estimated sales volume will increase. Therefore, correspondingly, the increase in sales will lead to an increase in after-sales service and car beauty profits. Xing Wen, the manager of Shenzhen Huaxi Auto Sales & Service Co., Ltd.: Because everyone knows that now whether it is a joint venture car or a domestic car, in fact, it is very close to the car making process of imported cars, etc. The price of imported cars has been relatively high. In the joint venture car and domestically produced car, so lower the price curve of several workshops, so that more customers can choose to import cars. After all, the car manufacturing process of imported cars is still to be highlighted here. The manager of a car dealer who is participating in the exhibition at the Shenzhen Convention and Exhibition Center told the reporter that after the introduction of the tax reduction policy, there were more customers coming to the exhibition hall to see imported cars, and consumers paid more attention to imported cars. Reducing tariffs is a big positive news for auto consumers, and regardless of the tariff reduction, users will be able to obtain lower prices than imported auto terminals. What is the consumer reaction? Will the decline in sales prices encourage consumers to buy imported cars more? After interviewing a number of consumers at the auto show, CCTV financial reporters found that consumers' attitudes toward the purchase of imported cars are diversified, because in addition to the price of imported cars, brand effect and after-sales service are also two aspects of consumer concern. Imported vehicle tariffs lowered domestic car companies to improve competitiveness While importing vehicle tariffs were lowered, imported auto parts were also lowered to 6%. Some investors believe that this tariff reduction is not conducive to the development of independent brands, but is this the case? The reporter came to a listed auto parts company in Zhaoqing, Guangdong Province. The company's marketing director Cao Xiyong is working with the frontline staff to debug the production line of the gearbox. Cao Xiyong told reporters that the tariff reduction of auto parts will prompt the company to improve its market competitiveness, gradually eliminate simple and small parts, and focus on the development of complex and large-scale parts. Cao Xiyong, Marketing Director of Guangdong Hongtu Technology Co., Ltd.: We will do a transformation and upgrade, that is, we will make a transformation in our entire product and in the whole market development. In the second aspect, we will make a shift to the intelligent manufacturing aspect of our entire production line, some automation transformation. In addition, the company is strengthening R&D investment and cost control in overseas markets, which is also a measure to reduce the import tariffs on auto parts. Cao Xiyong, Marketing Director of Guangdong Hongtu Technology Co., Ltd.: The first one is that I will increase the development of our entire overseas market and then maintain the share of our existing customer orders. The second is that we will do some cost reduction, and we will do a good job in our entire cost management. At the same time, we will do some improvement in precision production to reduce costs. Cao Xiyong told reporters that the projects signed by the company and the OEM are cyclical, about five years. If the company does not have any quality accidents, the general OEM will not replace the supplier. Therefore, the introduction of the tax reduction policy will not have too much impact on the existing projects of domestic auto parts manufacturers, but the competition in the future market will certainly be more intense. For the policy of lowering tariffs on automobiles, some investors think that it has a certain impact on domestic cars, but industry insiders say that this is more of an impact of psychology and emotions. The imported car market will not become the main body of our car powers because The needs of local consumers are the first. For example, localization development, delivery speed, and iterative design are all important factors in the market. Relatively negative and negative factors in the auto sector have yet to be digested. Since the announcement of the tax reduction policy, the attitudes of imported car dealers, domestic car brands and consumers have been different. How does the secondary market react? How to operate the investment in the auto sector? Wind Data shows that on May 23, the day after the tax reduction policy was announced, the Shenwan Auto Sector Index fell 0.21%, the Auto Parts Index fell 0.07%, and the Shanghai Composite Index fell 1.41% on the same day, May 23 to June. On the 1st, the Shenwan Auto Sector Index fell 3.9%, the Shanghai Composite Index fell 4.07%, and the auto sector was relatively resilient. The industry believes that after the introduction of the tax reduction policy, the price adjustments that may be made by imported cars have a limited impact on the price system of domestic and joint-venture vehicles, which is still acceptable, alleviating the market's pessimistic sentiment for large-scale tax reduction. The response is mild, but in the long run, tax cuts may still affect plate performance. Wang Liusheng, chief analyst of China Merchants Securities Automotive Industry: First, the market rebounded after the tariff fell, mainly because the tariff cut was lower than expected. Second, the downward adjustment of the tariff itself is a major positive for consumers in terms of consumption of the entire industry. It is equivalent to a disguised policy that leads to a decline in prices and an increase in consumer capacity. Deng Xue, chief analyst of Tianfeng Securities Automotive Industry: This tariff reduction is 25% down to 15%. In principle, if it is fully liberalized, it will reach 5%. According to the data of Wande, from the beginning of the year to the close of last Friday, the Shenwan auto sector index fluctuated and fell by 12.22%. In the same period, the Shanghai Composite Index fell 7.02%. The performance of the auto sector was significantly weaker than the broader market. In terms of industry profitability, in 2017, the growth rate of operating income of the automotive industry fell from 14.1% in 2016 to 10.8%, and the profit growth rate fell from 10.8% to 5.7%. In the first quarter of 2018, automobile sales remained under pressure. The automobile industry achieved sales of 7.183 million units, a year-on-year increase of 2.8%, which is the lowest point of sales growth in the first quarter of the past five years. Deng Xue, chief analyst of Tianfeng Securities Automotive Industry: We will choose a clear and excellent leader. Now we see that the big background is de-leveraging, so many companies will actually face it, and their customers' demand is on the decline. However, their own capital leverage and capital costs have risen sharply. At the same time, if their leverage ratio is too high, they will fall into the risk of financial flow breakage. Therefore, these types of companies actually judge from the financial indicators and from their customers. It is to be avoided with caution. In the first quarter of 2018, the main business income of the automotive industry increased by 7.9% year-on-year, and the total profit decreased by 4.7%. Analysts believe that as the overall car sales growth slows down, industry competition is further intensified, and the profitability of car companies will also be affected. Once the US raises automobile tariffs, it will also affect the internationalization and export of China's car companies.

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