The regulation of the property market, the upstream and downstream industries have presented the "Domino" effect, among which hardware, ceramics and other home improvement building materials industry bear the brunt. A few days ago, the reporter visited the home improvement building materials market and found that most businesses believe that their business is not as good as before. However, the industry believes that the current home improvement building materials market is cold, and it also provides an opportunity for home improvement enterprises to improve product quality and improve services. As the property market continues to stabilize, the home improvement building materials industry will turn around in the second half of the year. The hardware store has less passenger traffic to maintain business difficulties . The reporter visited a number of hardware stores in Jiaojiang Ferry Road and Jianshe Road and found that the traffic of various stores was rampant. "At this stage, the number of guests coming to the store is getting less and less, and the business is getting worse." Ms. Chen, the owner of a hardware day store, told the reporter. "There is basically no business in the store, but the store has already opened, and can only go on with the scalp." Mr. Xu, the owner of a hardware store in Jianshe Road, said. He told reporters that although his hardware store only opened for more than a month, according to the sales situation this month, he has already felt the "depression" of this industry. Mr. Bai, who has 6 years of experience in the home improvement building materials industry, told reporters that if you want to recover the cost and maintain your business, the daily sales in the store will reach 2,000 yuan, but now the sales are far below this number, sometimes only Five or six hundred yuan. "Now the retail space in the store is not only small, but also a small amount. It is only because of the list of construction sites that can sometimes be used to maintain business." Mr. Bai said.
Ceramics sales advance into the off-season sales fell almost half, according to Ferry Road Jiaojiang hi to Ms. Pan tile shop owner introduced in previous years, March and April are the best-selling tile time period to May declined only slowly began to enter In the off-season, this year, in early March and April, it entered the off-season. “When the business was good, there were three or five batches of customers every day. Now there is often no customer for a whole day.†Ms. Pan said, “I have been in this store for more than ten years, and the business has never been so bad this year. Mr. Li, the manager of the Senjing Building Materials Experience Museum, told the reporter that the effect of the May 1 promotion was not ideal. “The overall sales in the store has dropped by 50% compared with previous years, and the wholesale volume has also dropped to about 1/3 of the previous year.†Mr. Li said that this year, the store may no longer carry out large-scale promotional activities. Subsequently, the reporter went to Hongjiang Ceramics City in Jiaojiang. There are a lot of delivery cars parked on the open space outside the mall, and the whole ceramic city is a bit deserted. The shopkeepers either read newspapers, watch TV, or gather to chat. Some larger ceramic stores also sell more people than come. Ms. Chen from Taizhou Hongxin Ceramics Co., Ltd. told reporters that the entire ceramic industry is in a downturn. Apart from the influence of the property market regulation policy, every county (city, district) in Taizhou has basically had ceramic stores, and competition is intensifying. The reduction is also one of the reasons. “There are mainly some old customers who come to the wholesale market. The customer source is relatively stable, but the retail sales have dropped by about 50% compared with the past.†Ms. Chen said. Turnaround or in the second half of the year, "People generally decorate the house from the purchase of ceramic products, it can be said that the cold and hot of the property market directly affects the sales of the ceramic industry. Since last year, the Taizhou property market has continued to cool down, the public's wait-and-see mood is strong, this naturally It has formed the current situation of the slow sales of the entire ceramic market, and also caused other hardware such as hardware, paint and other building materials industry to be cold." Wang Nina of Taizhou Jiaojiang Tiantong Building Materials Co., Ltd. said. “In the past, when the home improvement building materials market was good, many manufacturers easily overlooked product quality and after-sales service. Now the whole industry is in a downturn, and relevant companies can take this opportunity to improve services and improve product quality. After buying houses and renovations, there is still rigid demand. In addition, Taizhou belongs to the third-tier cities, and the influence of the property market regulation is limited. Now the property market is constantly stabilizing, and it will usher in the sales season of 'Golden September and Silver 10' in the second half of the year. The whole industry may have a turning point at that time.†Wang Nina said. In this regard, many merchants agree, but whether the entire home improvement building materials industry can usher in a turnaround in the second half of the year, this depends on the specific situation of the property market this year. "As long as there are fewer people in the real estate market and the property market is stable, the whole industry can be warmed up." Mr. Li, the manager of the Senjing Building Materials Experience Museum, said.
Ceramics sales advance into the off-season sales fell almost half, according to Ferry Road Jiaojiang hi to Ms. Pan tile shop owner introduced in previous years, March and April are the best-selling tile time period to May declined only slowly began to enter In the off-season, this year, in early March and April, it entered the off-season. “When the business was good, there were three or five batches of customers every day. Now there is often no customer for a whole day.†Ms. Pan said, “I have been in this store for more than ten years, and the business has never been so bad this year. Mr. Li, the manager of the Senjing Building Materials Experience Museum, told the reporter that the effect of the May 1 promotion was not ideal. “The overall sales in the store has dropped by 50% compared with previous years, and the wholesale volume has also dropped to about 1/3 of the previous year.†Mr. Li said that this year, the store may no longer carry out large-scale promotional activities. Subsequently, the reporter went to Hongjiang Ceramics City in Jiaojiang. There are a lot of delivery cars parked on the open space outside the mall, and the whole ceramic city is a bit deserted. The shopkeepers either read newspapers, watch TV, or gather to chat. Some larger ceramic stores also sell more people than come. Ms. Chen from Taizhou Hongxin Ceramics Co., Ltd. told reporters that the entire ceramic industry is in a downturn. Apart from the influence of the property market regulation policy, every county (city, district) in Taizhou has basically had ceramic stores, and competition is intensifying. The reduction is also one of the reasons. “There are mainly some old customers who come to the wholesale market. The customer source is relatively stable, but the retail sales have dropped by about 50% compared with the past.†Ms. Chen said. Turnaround or in the second half of the year, "People generally decorate the house from the purchase of ceramic products, it can be said that the cold and hot of the property market directly affects the sales of the ceramic industry. Since last year, the Taizhou property market has continued to cool down, the public's wait-and-see mood is strong, this naturally It has formed the current situation of the slow sales of the entire ceramic market, and also caused other hardware such as hardware, paint and other building materials industry to be cold." Wang Nina of Taizhou Jiaojiang Tiantong Building Materials Co., Ltd. said. “In the past, when the home improvement building materials market was good, many manufacturers easily overlooked product quality and after-sales service. Now the whole industry is in a downturn, and relevant companies can take this opportunity to improve services and improve product quality. After buying houses and renovations, there is still rigid demand. In addition, Taizhou belongs to the third-tier cities, and the influence of the property market regulation is limited. Now the property market is constantly stabilizing, and it will usher in the sales season of 'Golden September and Silver 10' in the second half of the year. The whole industry may have a turning point at that time.†Wang Nina said. In this regard, many merchants agree, but whether the entire home improvement building materials industry can usher in a turnaround in the second half of the year, this depends on the specific situation of the property market this year. "As long as there are fewer people in the real estate market and the property market is stable, the whole industry can be warmed up." Mr. Li, the manager of the Senjing Building Materials Experience Museum, said.
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